Deluxe BMX is a brand new frame and component company headed up by Ride UK and 4130 Publishing founder Mark Noble. The focus of the Deluxe range is trails, and the products reflect just that. Clean and simple classic designs, no silly gimmicks, balanced geometry. According to Mark, he’s been itching to put together a BMX brand for some time now, and he recognized a need for a core BMX company dedicated to riding dirt, and more specifically, trails. But Deluxe isn’t about recognizing a hole in the BMX industry and trying to capitalize off of it; they’re actually giving back to a very special cause in BMX. In fact, ten percent of the profits of Deluxe BMX will go straight to the Stephen Murray Family Fund. So not only is Deluxe catering to a scene that’s kinda been overlooked in BMX in recent years, they’re also giving back in a big way to a worthy cause.
The initial Deluxe range includes a frame in two sizes, handlebars in two sizes and a sprocket. Check the photos for the details or log onto http://www.deluxebmx.com for specs.
