Suso Soft Drink, a new carbonated soft drink formulated with 100% fruit juice and soon-to-be available in the UK market, recently jumped into the action sports market by picking up UK vert legend Zach Shaw.
Zach has been at the forefront of the UK vert scene forever. Zach’s stacked up a huge list of BMX vert titles worldwide in his time, yet he still bases himself in the UK and continues to give something back to the sport here by nurturing local talent. He's also the first rider to ever pull the 360 backflip (known as the Zakflip), and more recently, he's the main guy responsible for getting a vert resi ramp in the U.K. Currently, Zach also rides for Vans, Oakley, Eastpak and Spinlikehell. Look out for a Zach cameo in the new SUSO Determination film.
According to the folks at Suso, "SUSO soft drink is committed to collaborating with passionate people who combine belief, experience and like mindedness, advocating, encouraging and supporting NO CAN’T DO attitude. SUSO is proud to support and inspire these talents within the UK BMX scene in this case Zach Shaw as a rider looking to master his skills, face his challenges and achieve his goals. SUSO will invest considerable resource and effort in 2008 to tell the great stories behind such BMX riders, and behind all of our teams, athletes, artists and activists."
For more info on Suso, check their Web site at http://www.suso.co.uk
