Brendan Vail of the Your Inn crew hit me up to let me know about a new product sponsor they’ve picked up. Only this doesn’t involve free bikes, clothes or shoes. They’ve inked a deal with Portland, Oregon’s own New Deal Vodka, a micro-distiilery producing three varieties of hand-crafted liquor from the heart of Southeast Portland.
Here’s what Brendan had to say about the new partnership: “They will be helping us and everyone at jams we go to get loose, as well as going on some trips to different cities. And a late night Street jam we will be having very soon in Portland.”
I’m probably wrong, but I think this might be the first time that a booze company has gotten behind BMX in the states since Keystone Light sponsored a B3 comp in 1997. For more info on the new partnership, plus photos from the distillery, check out http://www.your-inn.com
