The Baco box set contains an 80-minute documentary called “Push It to 11: the Bits of Baco”. Why did you decide to spend a year working on a documentary?
Chris Rye: Chad DeGroot, Dave Freimuth, Mark Hilson and myself all love documentaries and watch them all the time on Netflix and what have you. I had already worked on a high production-level documentary back in 2008 about a non-BMX topic, and gained a lot of experience from that project. So after that one I had been thinking about what I wanted to do next, and thought maybe Baco would be a good one, but I never really took it serious enough to actually start working on it. Making documentaries requires a lot of really tedious and dedicated work if you want to get them right, and they’re not something you want to jump into half-assed if you’re not really passionate about the topic. You also lose a lot of time with your family during the process, and I have a young son now, so it was a tough decision. Then after seeing Stew Johnson’s “BF-It” I kept coming back to the Baco story and had been thinking about it a lot, trying to piece it together in my head and figuring out what it would take to produce a documentary that wouldn’t suck.
When we started talking about putting out a box set we could’ve easily just released it with all the Baco videos, and people probably would’ve been happy with that, but it seemed like there was something more that needed to be done. There were 10 Baco videos up to that point, and we needed something new, an 11 of sorts. I had the majority of all the original Baco footage tapes in my possession, which had been packed away for years, and it was just a matter of getting all of them out and organized to see what was there, then tracking down some footage Hilson had. Once I had looked through all the logging sheets and started to refresh my memory on the details of the timeline, I knew a documentary would work.
Soon after, we started shooting interviews with people and then it was on. One year and a lot of work later “Push It to 11” was done. The box set feels way more complete now and people are more stoked than ever about the new movie.
The title is obviously a Spinal Tap reference. When you need to go one louder than 10, you go to 11, which really summed up the whole Baco storyline in some ways – just doing things other people weren’t doing and pushing the boundaries all the time to the point of making people uncomfortable. We lived for that. Krt Schmidt has a line in the movie saying, “Baco was about seeing how far can you take it.”The subtitle is a play on how people thought Baco came from the bacon-flavored BacoBits you sprinkle on