A new clothing brand from Ukraine - Flâneur - is kicking things off with this promo video of Vasya Lukyanenko. Here's what Vasya had to say:

'BMX riding is the feeling of freedom that we get when we mount a bicycle. We come across countless possibilities of self-expression that cities, streets and spots provide. The only limit is our own imagination. Flâneur is about those who don’t get distracted by an urban turmoil, it is about those who can’t live without it.'