Like any video promo or part, as a photographer I often get jealous. Maybe it’s the fact that the video nowadays tends to get more hype, but really it is always the fact that I wasn’t there to shoot absolutely all of it. But you can’t win them all, at least not all of the time. This video being a promo by nature wasn’t worked on by just one videographer and wasn’t some sort of year or generation long project. This one is rather whatever Garrett collected with Will Stroud on a few Cinema trips along with the help of all the stuff Tony Ennis filmed around San Diego. Although I don’t think I would be the only one to say this isn’t your typical minute long of whatever the rider and filmer could slap together, just to please the sponsors and social media. That's what you always have to love and respect about all three parties involved - none of them are willing to just film a half ass clip for the sake of the masses or push something out too soon, that just isn’t quite all there yet. So for that I thank them. Here's a few photos I did manage to catch while they where working on the filming of this “rim promo”.