Enjoy the 3rd part of this extended RIDE ON interview with the UK's very own street and industry legend, Ian Morris - Handaril innovator, the man behind UNITED BIKE CO and the cover boy from DIG issue 1, 25 years ago... amongst many many other things.

"In this final part Ian talks about the ups and downs of his life in BMX and some of the challenges he faced starting his own business and parting company with Seventies. Along with other thoughts about BMX today and riding now that he's (well) into is 40's." - RIDE ON