What is the SUBCULTURE series all about?
I original thought of it as almost a travel show... I thought it'd be cool to show more then riding and try to give a taste of the riders personality and where they come from.
With Juice's video it turned out to be a tame vision of that, but as the series goes on I hope the we can shape it into something along those lines. Focusing on Am riders and try to help tell there story and make the a solid edit at the same time.
Which riders are you planning to feature?
As of now Andy Garcia, Anthony Panza, Preston Okert, Poor Homie Rich, Adam Accardi all have footage and just need a few more clips to warp it up. I'd like to continue to film more and more riders but working on the DVD "It's Later Than You Think" is definitely our priority right now. So in the mean time we can hopefully get of few more Subculture's out before then.
CULT has always been a strong supporter of their AM riders. Is this something that’s important to you?
I'd say filming is filming. Filming a pro rider on Cult is chill because we're all friends and riding and filming is what we do. And then filming a AM rider is pretty similar because by the end of our fist day filming we're now friends and we're riding and film just like the pros (ha ha). The only main difference I see is the AM riders need a still leaning the ropes on how to film but we've all been there. I definitely thinks it's important to be there to help them grow.