How long have you been in business?
March 16, 2021 marked our fifth anniversary.
Can you explain how the idea for a store came to be?
I (Andrew York) was an independent industry rep when the idea for Meseroll was born. I wanted to create a space in Brooklyn to support the local community and the brands that keep BMX alive. One thing led to another and we’re now headed into year five.
Who owns the shop? Who works there?
I own the shop. David handles our website and online presence. Jacob creates photo and video content for us. Robell has been instrumental in helping us grow. Jorge and Randy hold us down day to day when things get crazy. Eric 52 is our hype man.
I feel extremely blessed to have such a large support system of talented and creative people who have continually given us their time and energy as we push forward.
Why did you open a store in Brooklyn, New York?
It all came together very naturally. Post Bikes had recently closed, and as new parks were popping up in the neighborhood, the BMX community needed a place to go. New York City is such a densely populated area, and the riders here put in miles. They live on their bikes. I wanted to support that. People started showing up from all over the city to see the inventory we had, hang out, ride the rail. It’s just kind of happened.
Why is Meseroll a BMX shop?
Mainly because I hate working on other bikes [laughs]. I ride all types of bikes. I have for over a decade now. But BMX is my first love. We sell and work on bikes of all types, but we’re here to uplift the BMX community. I’m putting everything I can back into the BMX industry. We put Hoder grips, Animal pedals, and odyssey brake pads on just about every type of bike you could imagine. There’s plenty of shops which cater to the average cyclist. We’re for the BMX riders.
Who's on the shop team?
Our pro team consists of Dan Foley, Seamus McKeon, Russ Barone, Matt Miller, and Joey Monsta. We’ve also got Avilla, Fabio, Ortega, G-Pops, Porno, Mantis, and Tenzin.