PRESS RELEASE
March 16, 2021 - Today, etnies and cult-classic BMX film RAD are proud to officially launch the first-ever production of RAD limited footwear and apparel. Celebrating their respective 35th anniversaries after having both originally debuted in 1986. RAD is a powerful piece of BMX pop cultural nostalgia with an international cult following. etnies’ global distribution makes this limited product available to fans around the world.
Available now on etnies.com and at better retailers, the etnies x RAD collection is stacked with two different shoe styles, four short sleeve t-shirts, two long-sleeve t-shirts, a hooded sweatshirt as well as socks and hats.
In addition to their shared 1986 and BMX sport roots, both RAD and etnies are private, family-owned businesses. RAD, originally Executive Produced by the late Jack Schwartzman, was restored and re-released in 2020 by Utopia Media, co-Founded by his son and filmmaker Robert Schwartzman. etnies also remains privately held and operated by former pro skateboarder and BMX enthusiast Pierre-Andre Senizergues.
Directed by Hal Needham (Smokey And The Bandit, The Cannonball Run), RAD follows Cru Jones (Bill Allen), a small-town kid determined to win an infamous BMX race set on a nearly impossible course known as Helltrack. A sleeper hit upon its initial release, RAD has become one of the iconic cult films of the 1980s and amongst BMX professionals, spawning fan clubs and repertory film screenings for decades. Hal Needham, incidentally, was the inspiration for Brad Pitt’s character in Once Upon a Time in Hollywood! The story and script for RAD was written by Sam Bernard and Geoffrey Edwards, produced by Robert L. Levy (Wedding Crashers) and executive produced by Jack Schwartzman (Being There, Never Say Never Again). You can stream the Special Edition of RAD at https://www.altavod.com/content/rad or purchase the 4k Blu-ray disc at HERE
ENDS
