PRODUCT DROP: FLY BIKES RUBEN II GRIPS

A Fan Favourite Reborn

20 May 2020

Did you know that Ruben only ever rides the gum grips due to his preference for their feel?

Images courtesy of FLY BIKES | Intro by Kerr Bilsland

It's our first touch every-time we hop on the whip and maybe - aside from pedals - the product that we go through the most. While an inexpensive part, we often don't consider just what goes into producing a product that EVERYONE can't help but have an opinion on. The FLY Ruben grips have been a staple in bike shops and BMX mailorder outlets for 15 years now and this new re-design has them set to stay a favourite long into the future.

https://shop.digbmx.com/collections/all-clothing

Product development with Ruben and Fly mastermind David Quesada at their HQ. Photo by Ismael Ibañez

"Well, after 15 years I have time to think and do some updates with the new grips! We tried to makes them nicer using mushroom in the flanges - this way feels very nice if your hands touch this area - also the little lines on the all grip are a bit thinner and the grip also feels thinner. All this together feels nice right away." - Ruben

"2020 will mark the 15th anniversary of the iconic Ruben Alcantara signature Ruben grip, so we’ve had plenty of time to come up with some improvements to this classic grip. We ́ve been wanting to go for this with Ruben for some time now, and now is the time!" - FLY BIKES