First introduced on a European level in 2020, the online competition gave BMX shops across the region the chance to film a team edit, celebrating their riders and the local communities. This year, three global guests have joined the European crew and will all compete to win a share of the €20,000 prize pot.
The concept remains the same. Each invited shop receives a budget to help cover the costs of filming and editing their team video. Then they have two months to pull together an edit worthy of the top prizes.
They will be judged on criteria such as inclusivity, creativity and style by a brand-new panel of judges including Linda Grabner, Greg Illingworth, Markus Wilke, Kevin Peraza and Calvin Kosovich. And the final (and most important judge) is the BMX community, who can cast their vote for their Fan Favourite on DIGBMX.com up until October 30thahead of the live virtual finals. Alongside prizes for the Top 3 shops, MVP, Best Trick, Creative Vision and DIG Community Favourite, this year’s competition will yet again deliver a Photography award (judged by up and coming French Photographer Ben Gea), further supporting the expressive creators within the BMX community.
