Costa Mesa, CALIF. (Sept. 30 2021) – Vans, the original action sports footwear and apparel brand, is excited to announce The Circle – Vans’ digital street video competition – is back and bigger than ever.
First introduced on a European level in 2020, the online competition gave BMX shops across the region the chance to film a team edit, celebrating their riders and the local communities. This year, three global guests have joined the European crew and will all compete to win a share of the €20,000 prize pot.
The concept remains the same. Each invited shop receives a budget to help cover the costs of filming and editing their team video. Then they have two months to pull together an edit worthy of the top prizes.
They will be judged on criteria such as inclusivity, creativity and style by a brand-new panel of BMX legends, including Vans riders – Dennis Enarson, Angie Marino and Dan Lacey – as well as athlete and filmer, Calvin Kosovich. And the final (and most important judge) is the BMX community, who can cast their vote on DIGBMX.com ahead of the live virtual finals on October 21st. Alongside prizes for the Top 3 shops, MVP, Best Trick, Creative Vision and DIG Community Favourite, this year’s competition will introduce a new award for Photography, further supporting the expressive creators within the BMX community.
The participating stores for Vans The Circle 2021 include:
