Vans 'The Circle' 2021 BMX Shops Video Contest Teaser

Vans 'The Circle' returns, bigger and better!

30 Sep 2021

Presented by DIG In conjunction with VANS

We're stoked to announce that Vans 'The Circle' is back for 2021 and this year it's even bigger and better than ever with 19 shops competing from around the globe, and the addition of a photography award to add some extra creative juice into the mix. Read on to find out everything you need to know including the full list of stores that you'll be seeing videos from here from October 13th. Don't forget to come back and vote for your favourites too and be in the with the chance of winning an awesome prize package from VANS.

Costa Mesa, CALIF. (Sept. 30 2021) – Vans, the original action sports footwear and apparel brand, is excited to announce The Circle – Vans’ digital street video competition – is back and bigger than ever.

First introduced on a European level in 2020, the online competition gave BMX shops across the region the chance to film a team edit, celebrating their riders and the local communities. This year, three global guests have joined the European crew and will all compete to win a share of the €20,000 prize pot.

The concept remains the same. Each invited shop receives a budget to help cover the costs of filming and editing their team video. Then they have two months to pull together an edit worthy of the top prizes.

They will be judged on criteria such as inclusivity, creativity and style by a brand-new panel of BMX legends, including Vans riders – Dennis Enarson, Angie Marino and Dan Lacey – as well as athlete and filmer, Calvin Kosovich. And the final (and most important judge) is the BMX community, who can cast their vote on ahead of the live virtual finals on October 21st. Alongside prizes for the Top 3 shops, MVP, Best Trick, Creative Vision and DIG Community Favourite, this year’s competition will introduce a new award for Photography, further supporting the expressive creators within the BMX community.

The 19 participating stores for Vans The Circle 2021 are:

The 2020 Winners

Stress Bike Shop - Russia (1st Place)

360BS - Spain (2nd Place)

Bros Bike Shop - France (3rd Place)


13 EMEA Invitees:

Les Trois Roux - France

BMX Avenue - France

Action Wheels - Spain

Kunstform - Germany

People’s Store - Germany

Grounded BMX - Belgium

Soulcycle BMX - Netherlands

Frontocean BMX - Italy

Rideon BMX - Greece

Volt BMX - UK

Dead Sailor BMX - UK

TBB-BIKE - Czech Republic

BMX Life – Poland


3 Global Guests:

Kings Ride Shop - USA

Lux BMX - Australia

Shredd Bikes - South Korea


The full-length edits will be live and the voting will be open HERE ON DIG from October 13th until October 17th, with the final show taking place on October 21st. Find out more about all of the stores HERE in our all new DIG X VANS 'THE CIRCLE' website.