At what age did BMX become a part of your everyday life?
I’d say from the moment I saw Nowhere Fast at a school friends house and convinced my parents to get me a Hoffman George Jr. complete bike for my birthday. I think I was around 13 at the time, 8th grade for sure.
Shadow is now 13 years old, how old were you thirteen years ago? At some point did you ever think you would be a part of the BMX industry as you are today?
I was 16, 13 years ago. I don’t think I could have ever said yes or no to being a part of the BMX industry but I definitely wanted to do something with it. I always had a fascination with FBM and their DIY attitude. I looked up to Crandall for a number of reasons when I was younger, but mainly because I knew he had started FBM from his parents basement and it grew in to this unbelievably awesome brand. It kind of gave me hope that just doing something cool with your friends could turn into the ultimate dream job. Fast forward and here I am today, doing that very thing with none other than Ronnie Bonner, another dude who started making stuff in his parent’s house and eventually grew it in to an amazing thing.
When you first started at Shadow what was your main job title?
When I first came on board I didn’t really have a title. I was definitely brought in on the idea that I would be doing video work but also transitioning into the Team Manager spot, that at the time, was being held by John Paul Rogers. Over time, I learned the ropes, John Paul moved to product development and I became full time TM and Videographer for Shadow while also picking up a few loose ends for Subrosa. Now, I have the same title but I put my input into all areas of Shadow and Sparky’s. I try to help marketing, product design, pretty much anywhere I feel my input is appreciated. I have an undying commitment to Ron and everyone back home in Florida and will do anything I can to make what we do successful.
Throughout your filming career, what equipment have you evolved from up to this point?
I started with a Sony Handicam that my parents had when I first got into riding and then upgraded to a Panasonic DVX100A when I got in to college. I used the DVX up until Shadow decided to make the full HD jump a few months after I started and we dropped in on the HMC. That very same camera has been holding strong for the past 5 years or so and doesn’t seem to be giving up any time soon.
What was mainly used to film ‘What Could Go Wrong?’.
Panasonic HMC150 and a Canon 60D from beginning to end. There was a time when the 60D was only for tripod second angles but I made the switch to full time fisheye on that camera 1/3rd of the way through the video.
How many years has this video been in the works?
“What Could Go Wrong?” as a whole has probably been in the works for around three years give or take. The oldest clip we have though is of Albert Mercado from September 2011 that I saved just because I knew it was better than being thrown into a random web video.