8 Jul 2019

Back Street


It has been announced that from July 2019 US based BMX distributor Full Factory will start distributing BMX brand BSD in the US alongside its own premium brands Odyssey, Sunday, G-Sport and Fairdale Bikes. This will happen in tandem with BSD’s own distributor Back Street Distribution taking over the UK distribution of Odyssey, Sunday, G-sport and Fairdale Bikes in the UK.

Currently both companies only distribute their own brands, so this expansion offers an exciting new opportunity for Full Factoryand Back Street Distribution. It will create a unique transatlantic partnership between the companies, representing each other’s brands in their respective countries.

Grant Smith, Director of Back Street Distribution and BSD, commented: “This is a hugely exciting time for Back Street and BSD, we’ve put a lot of work into preparing for the expansion. We have new warehouse facilities and have changed-up our B2B website, providing a more streamlined ordering experience, which will make it quicker and easier than ever before for our trade dealers to order across multiple brands. These are hugely established and respected brands worldwide which I’ve always admired, we are looking forward to providing a first class dealer service for them in the UK.”

Grant continued: “We are equally stoked for Full Factory to represent BSD in the States. Full Factory is a great company with a wealth of experience and knowledge in the industry. We are looking forward to working with the Full Factory crew and representing each other.”

Juan Zuluaga, International Sales manager of Full Factory, commented: “We are excited for this new chapter in our UK distribution, it’s an important market for us and Back Street has provided a unique new opportunity for us moving forward. We share the same philosophies on the importance of quality BMX products and good customer service, which is why BSD is also a great addition to the Full Factory brands in the US. BSD is one of the most progressive and modern brands around and we’re hyped to be representing them."

Back Street and Full Factory are open for pre-orders now across all brands, with the first shipments expected to land in early August 2019.

ENDS 08/07/19

BSD, SUNDAY & ODYSSEY are Official DIG Partners