Vans 'The Circle' Video Contest - Everything You Need Know

A new initiative to support local BMX stores

5 Oct 2020

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In conjunction with VANS

We’re stoked to partner up with VANS on this seriously awesome inclusive, creative and community minded video contest - ‘The Circle’, featuring ten BMX shops from across the UK, Netherlands, Germany, France, Spain, Italy and Russia, all battling it out to win a share of €20,000 in prize money!

All edits will be available to view on the DIG site from November 6th where you - the BMX community - will have a chance to vote for your favourite, alongside our judges Dakota Roche, Alex Valentino, Peter Adam and Jon Taylor.

‘The Circle’ will culminate with the winners being announced in a live one-hour online screening on November 14th here on DIG. Meantime we'll be adding new videos daily, introducing you to all the teams involved.

The Official VANS press release follows...

Vans Europe are excited to announce a new initiative to support local BMX stores, their riders and their communities. The Circle is a brand new Vans BMX filming competition where 10 BMX shops from across the UK, Netherlands, Germany, France, Spain, Italy and Russia will go head to head for the chance to win up to €10,000 in prize money.

Filmed entirely at their local spots, The Circle will be a real chance for local BMX communities to showcase their crew of talent to viewers across the world – pros, ams, local heroes, creatives – everyone who contributes to their scene and makes their BMX circle what it is.

All full edits will be available to view on DIGBMX.com from November 6th for the public to vote on their “Fan Favourite”, before The Circle will culminate in a live one-hour online screening on 14th November.

Vans will bring together some of the most prolific names in the BMX world to judge the competition – including Dakota Roche, Alex Valentino, Peter Adam, Jon Taylor.

THE GUIDELINES

The Circle guidelines given to the teams are simple but solid:

STEP 1 – BE INCLUSIVE

Each team can have up to 6 members but we don’t want just want the pros. We want the local heroes too.

STEP 2 – BE CREATIVE

The video part should showcase the team’s creativity in riding, filming and editing.

STEP 3 – BE COMMUNITY MINDED

After all, the community is the 5th judge. Gather the troops and get them involved.

The Participating Stores

Alans – Wigan, UK

Source – Hastings, UK

People’s Store – Cologne, Germany

Kunstform BMX – Stuttgart, Germany

Soulcycle – Amsterdam, Netherlands

Bros – Lyon, France

BMX Avenue – Montpellier, France

360BS – Barcelona, Spain

IL Butta BMX – Pavia, Italy

Stress BIKE SHOP – Moscow, Russia

ANNOUNCING THE WINNERS

Live Broadcast - 14th November 2020

Four judges including Dakota Roche, Alex Valentino, Jon Taylor and Peter Adam will discuss each store’s videos and give their final verdict.

Prize Categories

1st Prize - €10,000

2nd Prize - €5,000

3rd Prize - €2,500

Fan Favourite - €1,000

MVP - €500

Best Trick - €500

Creative Vision - €500

Follow @vansbmx66 and @vanseurope on Instagram to learn more about the Vans BMX team.

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