How long has Subrosa had a line of complete bikes?
We just finished up on our 2017 complete bike range, which will be our 9th year of complete bikes. We started Subrosa in 2006, but debuted our complete bikes in 2007.
When Subrosa was established in 2006, did you two have plans for a line of completes?
Yes, that was one of the first things Ronnie and I knew we wanted to make. We knew that going in.
What have been the major changes that the bikes have gone through over the years. What would those defining moments be?
The first major change for us would be the addition of color to the 2009 line when we first added color. The 2007 and 2008 lines were only black and white. Pretty funny to think the color red would be a defining moment haha. We also started with Dirt and Street specific models with the differences being pegs, gyros, tires, and frame geometry. Recently a big addition has been signature models for Hoang Tran, Lahsaan Kobza, and Simone Barraco.
Would you say you’ve always been ahead of the curve with your bikes?
Well it’s September 2015 and we’ve already finished our 2017 line if that’s what you mean haha! I would say so, but I guess it all depends on who’s judging. With complete bikes there are so many factors involved from the obvious bike, all the way down to how the bike is wrapped in the box before it gets to the store. Can’t let the bike get damaged before the rider gets to shred it! Then you’ve got a price point to consider. At Subrosa, we pay special attention to every aspect of our complete bikes, from designing them, spec’ing them, to where and how they are made, and even onto after they are purchased with our warranty programs.