A Change Of Circumstances: Ty Morrow On Eclat

Ty discusses his recent sponsor switch.

12 Jul 2017

Ty Lead Image

Interview by Fred Murray Photos Calvin Kosovich

It's not very often that sponsorship changes really shake the boat but when it comes to one of the best street riders in the world with a history of brand loyalty, we had to find out more. So, Primo out, Eclat in. We followed up with Ty before he set off for X Games to chat about his decision.
Ty 360 Roof Eclat

Ty grabbed a few hours between getting his new Éclat parts dialled in and catching a flight to the X-Games. He handled this like a Pro.

Ty, how’s it going? What’s been happening? 

All's been well. Just trying to keep busy and maintain.

So let’s get straight to it... Eclat. Can you explain how the move came about and some of your reasons behind the switch from Primo?

After a couple of odd years at primo, I got an email from the operations manager of Tip Plus, Rich Hirsch, on March 1st, 2017. He explained that our contracts did not go through because of a death of an employee that was supposed to sign our contracts after the riders and Rich signed off on them. He told us we would have to start submitting invoices to receive pay and warned us major cutbacks would be made June 1st.. 

Mind you that up until this point, I hadn't heard shit from Primo in 2017. The only thing we’d done as a brand in any recent memory was the Primo blazers trip in 2013. An “expense” we were eventually told was very excessive and was unlikely to be repeated. Multiple team cuts and 2 or 3 false promises of trips and travel plans later, Primo still isn’t doing shit and has no plans to.

This has all been very unsettling to me. I've never been asked to invoice my "work" representing a company in the 10+ years I've been a pro BMX rider. I never submitted an invoice and still think the entire thing was set in place to give Rich further reasoning to lay off riders or cut their pay come June. He literally stated that failure to follow these new instructions would directly affect the renegotiation of our contracts.

I found out how much I would be making and also heard rumor of what the rest of the team would make as of June 1st sometime in May. It disgusted me. Most of the team had their pay cut to 1/3 or less of what they were making before. Fuck what you’d done for invoices, this is what it was. The fact that some of my friends can hang onto representing a company that is doing NOTHING for our industry frustrates me. How the hell did BMX get to this point? What is going on here?

These are all questions and thoughts that have rummaged through my head the last couple months. I grew up watching Primo videos and have always had a high level of respect for the brand and the way they seemed to run things. To say things have changed would be an understatement from my perspective.

However, when you look at Primo's history, you may notice a pattern of "big name" riders coming and going.

I believe this is due to the owner of Tip Plus’s actions. He sees a decline in the company, has someone come in to fix things up and then fires said person and makes salary cutbacks after the cushion the old brand manager set starts to wear thin. The guy could really care less about our personal lives or the direction of the company and it’s just sad to see the saga continue. If the owners don’t want to fully support BMX and those that keep it alive, then they really need to just be done with it. Quit using us as a tax expense and figure out something else to do with the excess money you make from the wheelchair company that houses Tip Plus. 

This industry is small. If you’re not 100% behind BMX you need to get out and stop fucking it up for everyone else that wants to build shit the right way.

There aren’t many parts companies in BMX. Of the few that exist, I really only saw myself riding for one other team/brand and that was éclat. 

I’m already good friends with a few of the dudes on the team and am excited to travel and work new projects with those on the team I’ve only hung out with a few times. 

Eclat has stayed true to the foundation in which I feel modern freestyle BMX was built on and needs to maintain. Filming VIDEO PARTS, going on TRIPS and having GOOD TEAM VIBE are all still very crucial aspects of making a good company in 2017. Those of you that have began relying on your individual rider’s social media network and vlogs need to reassess what you are doing. 

What roles do you believe a sponsor should fulfill? 

First and foremost, I think honesty is a big part of any relationship. Companies need to be clear about what they are offering their riders and what they expect in return.

I feel as though a lot of companies have steered towards the idea that the rider is responsible for how they represent the company with little to no actual managerial instruction. As cool it is to fully embrace the independence of BMX in this way, it also leaves companies looking less like brands with teams and more like companies with ambassadors that just do their own thing apart from others involved.

Have you got anything planned yet with Eclat? Trips? Parts?

To start things off, Calvin Kosovich and I are working on a “welcome” edit for the next 2-3 months. We’ve got a little travel budget to work with so we’ll probably do a couple NorCal trips or something like that since it’s kinda too hot to go anywhere else right now haha. Once that’s done with, there’s talk of flying me out to Frankfurt to kick it with Bruno for a couple weeks and maybe head to Cologne to chill with some of the dudes at the warehouse. Éclat’s just put out the edit from their annual team trip, so unfortunately I missed the window on getting on a big team trip this year. I can’t wait to find out what’s in store for the team trip next year though. 

In terms of parts, we’ve definitely started talking about getting a couple things rolling, but nothing is official yet. More on that soon!

Ty is riding the Ak guard and Tibia cranks.

...and off to X-Games.

What’s your favorite new part you’re running?

Honestly the engineering of everything is so on point I’ve just been stoked on all of it! If I had to pick one part in particular I would have to say the cranks. I rode Tibia cranks for years before I had a parts sponsor because it was the only crank I could trust not binding on me! If they can take the abuse of the shit Burns puts them though, they must be tough.  

Now TripTape is making it’s way online, have you got any other full-length video plans?

In terms of video projects for Trip, I would like to keep things a little more simple for the time being. Gonna try out a couple of my HD cameras before their technology is irrelevant and aim for more consistent content rather than holding everything for one big project again. Give that a year or so and see how it goes then talk to the guys about working on another full-length. 

Anything in the pipe line with The Trip?

We just dropped the Summer ’17 collection and I’m about to get that distributed around the world so be on the lookout at your local shop! Aside from that, I’m hoping to evolve the company into more cut and sew and overseas production towards the end of the year. Working with American vendors is great and all, but it can be costly and it’s hard to get things exactly the way you want them. 

When are we going to see a Snowboard section from you?

Haha maybe next year! Holler at me Lib-Tech!

Ty Eclat Stand Over Bike

Ty and his new Éclat fuelled Fiend set up.

Related Video

Ty Morrow on Éclat

Primo out, Éclat in.. - More Info



Setups - Larry Edgar

With Questions From His Instagram Followers

Related Content

Ty Morrow Trip Tape
Play Button

Ty Morrow - TripTape

Ty's bangin' section from the TripTape

3 Jul 2017
Ty Morrow Trip Tape B Sides
Play Button

Ty Morrow - TripTape B-Sides

More prime extras from the TripTape

16 May 2017
Devon Smillie Eclat Salvation
Play Button

Devon Smillie - Éclat SALVATION

Patenice and BMX Salvation in the Dessert

15 Apr 2016
Ty Morrow Vans Illustrated
Play Button

Vans Illustrated - Ty Morrow Full Part

Another section chock full of bangers

31 Mar 2017
Play Button


Another classic from Ty Morrow

9 Sep 2016
Éclat Salvation Trailer
Play Button

Éclat SALVATION Trailer

Saved by BMX

11 Apr 2016
É Clat Seouled Out
Play Button


A beauty from Alex Kennedy, Kilian Roth, and Devon Smillie in South Korea

4 Jul 2017
Ty Morrow Fiending Part
Play Button

Ty Morrow in "Fiending" (Raw sound)

Hear every detail from his standout part

21 Apr 2016
Play Button

The Mirage Tire from Éclat

A new "LIGHTER" tire from Éclat

8 Mar 2017
Éclat Mount Royal
Play Button


In Canada's french-land

19 Aug 2016
eclat cyprus Bruno grab
Play Button

Éclat In Cyprus

Hoffmann, Kennedy and Roth

7 Apr 2015

Latest Content

T5c F309 ND Xohqdefault
Play Button


The Duganator influence

19 Apr 2024
Wo LC In OW Mkhqdefault
Play Button
VGM Au I Abmu Uhqdefault
Play Button


"At the end of the day, I'm just Benny."

19 Apr 2024
H Ey1m Fsu MV Ihqdefault
Play Button


Essential Viewing!

19 Apr 2024
1 KJ Dnh7fi Wohqdefault
Play Button
L Jls E3 Ks Yrwhqdefault
Play Button

Lewis Mills Presents "LewShoe" | Vans BMX

Mannys & Masterpieces

18 Apr 2024
MO Vu Evsj87whqdefault
Play Button

BMX Chile - Fourth BMX | Thirty One

No Chill(e)

18 Apr 2024
Ty C Qy Xf S Wkhqdefault
Play Button


Alex Headlands skatepark

18 Apr 2024
Jamie Pipe Tribe

A Brave New World - The history of KHE Bikes, Part 2

Taiwan, a pornstar, and innovation in a can

18 Apr 2024
C Rj A3 H3 Wmychqdefault
Play Button



17 Apr 2024
AW Wxpy5 C Qwhqdefault
Play Button


Fresh Trails Down Under

17 Apr 2024
W Mt1rbrlu B4hqdefault
Play Button

Kanode Knows - Steven Hamilton

Catching up with a true legend

16 Apr 2024

DIG Partner stores

More Dig This



Did someone say titanium?!

13 Apr 2024
435840693 1414960675891844 3313287078063579831 n


An all new BMX specific shoe from Vans

10 Apr 2024
Thee void leader
Cinema apparel 24 sring


Designed in Cologne. Made in Kyoto.

31 Jan 2024

DIG BOOK #2023


8 Jan 2024
Wheel mill winter welcome 24 WIDE

EVENT NEWS: The Wheel Mill - Winter Welcome Jam 2024

Shelter from the storm.

19 Dec 2023
TJP WTP 22 6


"I'm not saying the 22" will become the new standard, but it might help some riders stay on a BMX, rather than switching to MTB."

18 Dec 2023
TAMERICA tam roastin BSD 2023 mcgrath 11

The TAMerica Interview

The USA didn't know what was coming!

12 Dec 2023
Wethepeople THE SWAMPMASTER matt black 01 web


Bouncy BMX Time

11 Dec 2023
Jj book cover crop

PRINT MATTERS: The Dirt in Our Skin

When BMX and literature collide

7 Dec 2023
Sniper Lever Yuma 11


Read what brakey boy Yuma Oshimo had to say on. the subject.

21 Nov 2023