http://colonybmx.com.au

NEWS: Introducing the etnies X RAD Collaboration

ETNIES AND CULT CLASSIC BMX FILM GET NOSTALGIC FOR 35TH ANNIVERSARY

16 Mar 2021

Etnies Rad Header

etnies.com are Official DIG Partners

PRESS RELEASE

March 16, 2021 - Today, etnies and cult-classic BMX film RAD are proud to officially launch the first-ever production of RAD limited footwear and apparel. Celebrating their respective 35th anniversaries after having both originally debuted in 1986. RAD is a powerful piece of BMX pop cultural nostalgia with an international cult following. etnies’ global distribution makes this limited product available to fans around the world.

Available now on etnies.com and at better retailers, the etnies x RAD collection is stacked with two different shoe styles, four short sleeve t-shirts, two long-sleeve t-shirts, a hooded sweatshirt as well as socks and hats.

https://shop.digbmx.com/collections/all-clothing
Et 21 Etnies X Rad Collection Hero

In addition to their shared 1986 and BMX sport roots, both RAD and etnies are private, family-owned businesses. RAD, originally Executive Produced by the late Jack Schwartzman, was restored and re-released in 2020 by Utopia Media, co-Founded by his son and filmmaker Robert Schwartzman. etnies also remains privately held and operated by former pro skateboarder and BMX enthusiast Pierre-Andre Senizergues.

Directed by Hal Needham (Smokey And The Bandit, The Cannonball Run), RAD follows Cru Jones (Bill Allen), a small-town kid determined to win an infamous BMX race set on a nearly impossible course known as Helltrack. A sleeper hit upon its initial release, RAD has become one of the iconic cult films of the 1980s and amongst BMX professionals, spawning fan clubs and repertory film screenings for decades. Hal Needham, incidentally, was the inspiration for Brad Pitt’s character in Once Upon a Time in Hollywood! The story and script for RAD was written by Sam Bernard and Geoffrey Edwards, produced by Robert L. Levy (Wedding Crashers) and executive produced by Jack Schwartzman (Being There, Never Say Never Again). You can stream the Special Edition of RAD at https://www.altavod.com/content/rad or purchase the 4k Blu-ray disc at HERE

ENDS

Et 21 Etnies X Rad Collection Screw Vulc Calli Vulc

The Screw Vulc Mid x RAD and Calli Vulc x RAD are shown above and come equipped in white/gum for the Screw Vulc alongside red/blue/white and black/yellow in the Calli Vulc.

Et 21 Etnies X Rad Collection Shirts

Adorned with images and graphics from the film, the short and long sleeve tees were created to be a staple in every RAD fans’ closet

Et 21 Etnies X Rad Collection Hoodies

etnies x RAD collection is topped off with a hoodie, hats and socks so you can be decked out from head-to-toe, literally.

FOR MORE INFO CHECK OUT etnies.com or ask for ETNIES at any of our DIG PARTNER STORES worldwide.

GLOBAL DIG SHOP PARTNERS

KUNSTFORM https://www.kunstform.org/

LUX BMX https://www.luxbmx.com/

SOURCE BMX https://www.sourcebmx.com/


UK & IRELAND - DIG SHOP PARTNERS

Alans BMX https://alansbmx.com/

Crucial BMX https://crucialbmxshop.com/

Dead Sailor https://www.deadsailorbmx.co.u...

Foundation https://www.foundationbmx.com/

Source BMX https://www.sourcebmx.com/ (Hastings store)

Substance BMX https://www.substancebmx.com/

Waller BMX https://wallerbmx.co.uk/

The Ramp House https://www.facebook.com/4130T...


NORTH AMERICA - DIG SHOP PARTNERS

BAYGAME https://baygamebmx.com/

Circuit Bmx https://circuitbmx.myshopify.c...

Goods Bmx http://goodsbmx.com/

Meseroll https://meserollshop.com/

Let's Roast Cycles https://www.letsroastcycles.co...

Powers Bike Shop https://powersbmx.com/

Pusher Bmx https://pusherbmx.com/

Source https://us.sourcebmx.com/ (Louisville store)

The Wheel Mill http://www.thewheelmill.com/

Seattle BMX https://www.seattlebmxshop.com...


EUROPE - DIG SHOP PARTNERS

Kunstform https://www.kunstform.org/ - Germany

Unleaded https://www.unleadedbmx.com/fr... - France

Bijans BMX https://www.instagram.com/bija... - Luxembourg

BMX Avenue https://www.bmxavenue.com/ - France

RIDE ON https://www.rideonline.gr/ - Greece

360 GRAD https://www.360shop.de/shop/BM... - Germany


AUSTRALIA - DIG SHOP PARTNERS

Anchor BMX https://www.anchorbmx.com/

Backbone BMX https://www.backbonebmx.com.au...

District https://districtcyclestore.com...

Lux BMX https://www.luxbmx.com/

Local BMX https://localbmx.com.au/

Previous

Next

https://shop.odysseybmx.com/collections/odyssey-bags?utm_medium=banner&utm_source=dig

Latest Content

FY8ge Bo Tskghqdefault
Play Button

SIMONE BARRACO - PROJECT X-tras

Fool's about to put on a fucking show right now!

17 Sep 2025
Etnies Rad Header
Play Button
Nz9 IG Lt T6a Ihqdefault
Play Button

PATERICO - BEHIND THE CLIP

OVER 100 540'S?

17 Sep 2025
Watching Paint Dry Thumbnail
Play Button

Watching Paint Dry – Chad Ferch | UNITED BMX

Filmed for a year and a half in Vancouver BC, Nanaimo BC and Calgary AB Canada, as well as a trip down to Southern California.

15 Sep 2025
B Xw MZ19 A3 M4hqdefault
Play Button

Denim Cox - AANGLES™ BMX

released in 2021

15 Sep 2025
F6 Cqd F0 Akikhqdefault
Play Button

The UNITY MIXTAPE Vol. 1 PHX BMX

Over a year of filming and a bunch of homies putting it down for Unity Ride Shop in Glendale, Arizona

15 Sep 2025
I08 i Ad8 G Uohqdefault
Play Button

Weekend Vibes - Cody Pollard

Hangin' and roastin' in OZ

15 Sep 2025
Bristol thumb
Play Button

BRISTOL JAM - CRUCIAL X BNGBNGMCR

Alright Mucker?!

14 Sep 2025
9p3 GB6v LB Fghqdefault
Play Button

John Corts - Almost Forty

DIY frame builder shredding

12 Sep 2025
R Pc8mf Wp VB0hqdefault
Play Button

CHRIS JAMES - BEHIND THE CLIP

THE ONE THAT GOT AWAY!

10 Sep 2025
Project xtras thumb corey
Play Button

COREY WALSH - PROJECT X-tras

"Welcome to the fucking van!"

10 Sep 2025
IHQV00wjcc8hqdefault
Play Button

'CANADAMERICA' - JERSEY CREW

Breaking Borders

9 Sep 2025

DIG Partner stores

More Dig This

Team kevin peraza boh winner 2025

BATTLE OF HASTING 2025 - TEAM PERAZA TAKES THE WIN

Results, Livestream re-runs, DIG Highlights & more

27 Aug 2025
Dig book cover mock better CROP

DIG - THIS BIKE COULD BE YOUR LIFE - "DOCUMENTING OVER 30 YEARS of D.I.Y. BMX CULTURE" PRE-ORDER NOW OPEN

An all new photo book from DIG focusing on our magazine history and the rise of the mid-school

1 Aug 2025
Thumbnail 2

Product Drop - ODYSSEY '85 Splatter kit

Nord, Walsh stems and Hazard lite rims

29 Jul 2025
Shirt swell k0150m back

Product Drop - KINK 2025 APPAREL

For Fall/Winter

23 Jul 2025
Big boyd black

Product Drop - ODYSSEY BIG BOYD RIMS

Boyd Hilder signature BIG BOYD rims in Black and Coffee.

11 Jun 2025
LOW Street station Saturday Jarvis 1 copy

MONSTER ENERGY 'CASH UP' 2025 - EVERYTHING YOU NEED TO KNOW

Another Year - New Locations - Even More Jams!

26 May 2025
Street station graphic

STREET STATION RETURNS for 2025

"Not your average BMX jam"

26 May 2025
Vans 11 27 21 014 Bruno Gap wall

BRUNO HOFFMANN INTERVIEW - 'FOREIGN'

"I think the scene is doing good..."

21 Apr 2025
RIXIN BIG APPLE ANGLE RAW ON WHITE 2500

PRODUCTIVITY - RIXIN Big Apple Frame

Billy Perry's signature frame - Built around what he needed.

8 Apr 2025
Rad teaser

Rad Day 2025

Anniversary movie screenings and RAD documentary release.

18 Mar 2025
Expert Top 3 Roll On crop

REPO: Keeping it local at the UK 'ROLL ON' Flatland Jam

"My desire was to give something back" – Mike O'Connell

5 Mar 2025
Snow Fight – Naoki Gaman2

20 Tips For Surviving Simple Session 2025

Check yourself before you wreck yourself!

20 Feb 2025