NEWS: Introducing the etnies X RAD Collaboration

ETNIES AND CULT CLASSIC BMX FILM GET NOSTALGIC FOR 35TH ANNIVERSARY

16 Mar 2021

Etnies Rad Header

etnies.com are Official DIG Partners

PRESS RELEASE

March 16, 2021 - Today, etnies and cult-classic BMX film RAD are proud to officially launch the first-ever production of RAD limited footwear and apparel. Celebrating their respective 35th anniversaries after having both originally debuted in 1986. RAD is a powerful piece of BMX pop cultural nostalgia with an international cult following. etnies’ global distribution makes this limited product available to fans around the world.

Available now on etnies.com and at better retailers, the etnies x RAD collection is stacked with two different shoe styles, four short sleeve t-shirts, two long-sleeve t-shirts, a hooded sweatshirt as well as socks and hats.

Et 21 Etnies X Rad Collection Hero

In addition to their shared 1986 and BMX sport roots, both RAD and etnies are private, family-owned businesses. RAD, originally Executive Produced by the late Jack Schwartzman, was restored and re-released in 2020 by Utopia Media, co-Founded by his son and filmmaker Robert Schwartzman. etnies also remains privately held and operated by former pro skateboarder and BMX enthusiast Pierre-Andre Senizergues.

Directed by Hal Needham (Smokey And The Bandit, The Cannonball Run), RAD follows Cru Jones (Bill Allen), a small-town kid determined to win an infamous BMX race set on a nearly impossible course known as Helltrack. A sleeper hit upon its initial release, RAD has become one of the iconic cult films of the 1980s and amongst BMX professionals, spawning fan clubs and repertory film screenings for decades. Hal Needham, incidentally, was the inspiration for Brad Pitt’s character in Once Upon a Time in Hollywood! The story and script for RAD was written by Sam Bernard and Geoffrey Edwards, produced by Robert L. Levy (Wedding Crashers) and executive produced by Jack Schwartzman (Being There, Never Say Never Again). You can stream the Special Edition of RAD at https://www.altavod.com/content/rad or purchase the 4k Blu-ray disc at HERE

ENDS

Et 21 Etnies X Rad Collection Screw Vulc Calli Vulc

The Screw Vulc Mid x RAD and Calli Vulc x RAD are shown above and come equipped in white/gum for the Screw Vulc alongside red/blue/white and black/yellow in the Calli Vulc.

Et 21 Etnies X Rad Collection Shirts

Adorned with images and graphics from the film, the short and long sleeve tees were created to be a staple in every RAD fans’ closet

Et 21 Etnies X Rad Collection Hoodies

etnies x RAD collection is topped off with a hoodie, hats and socks so you can be decked out from head-to-toe, literally.

FOR MORE INFO CHECK OUT etnies.com or ask for ETNIES at any of our DIG PARTNER STORES worldwide.

GLOBAL DIG SHOP PARTNERS

KUNSTFORM https://www.kunstform.org/

LUX BMX https://www.luxbmx.com/

SOURCE BMX https://www.sourcebmx.com/


UK & IRELAND - DIG SHOP PARTNERS

Alans BMX https://alansbmx.com/

Crucial BMX https://crucialbmxshop.com/

Dead Sailor https://www.deadsailorbmx.co.u...

Foundation https://www.foundationbmx.com/

Source BMX https://www.sourcebmx.com/ (Hastings store)

Substance BMX https://www.substancebmx.com/

Waller BMX https://wallerbmx.co.uk/

The Ramp House https://www.facebook.com/4130T...


NORTH AMERICA - DIG SHOP PARTNERS

BAYGAME https://baygamebmx.com/

Circuit Bmx https://circuitbmx.myshopify.c...

Goods Bmx http://goodsbmx.com/

Meseroll https://meserollshop.com/

Let's Roast Cycles https://www.letsroastcycles.co...

Powers Bike Shop https://powersbmx.com/

Pusher Bmx https://pusherbmx.com/

Source https://us.sourcebmx.com/ (Louisville store)

The Wheel Mill http://www.thewheelmill.com/

Seattle BMX https://www.seattlebmxshop.com...


EUROPE - DIG SHOP PARTNERS

Kunstform https://www.kunstform.org/ - Germany

Unleaded https://www.unleadedbmx.com/fr... - France

Bijans BMX https://www.instagram.com/bija... - Luxembourg

BMX Avenue https://www.bmxavenue.com/ - France

RIDE ON https://www.rideonline.gr/ - Greece

360 GRAD https://www.360shop.de/shop/BM... - Germany


AUSTRALIA - DIG SHOP PARTNERS

Anchor BMX https://www.anchorbmx.com/

Backbone BMX https://www.backbonebmx.com.au...

District https://districtcyclestore.com...

Lux BMX https://www.luxbmx.com/

Local BMX https://localbmx.com.au/