NEWS: Alienation Now available in Europe Via Traffic Distribution

"innovative Tubeless Compatible systems"

15 Mar 2021

Traffic Alienation Newsletter



We are proud to announce, that we are now the official distributor of Alienation in Austria, Belgium, Bulgaria, Croatia, Republic of Cyprus, Czech Republic, Denmark, Estonia, Finland, Germany, Greece, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, the Netherlands, Poland, Romania, Slovakia, Slovenia, Spain and Sweden.

Speed, comfort, grip and puncture resistance through innovative Tubeless Compatible systems: Alienation could establish itself for years with innovative Tubeless Compatible systems for BMX bikes on the market. Additionally to their famous tires Alienation offers a wide range of high-end rims, handlebars and other parts.

The brand has developed new products for further growth, which are briefly presented below.

We expect our first delivery to arrive by end of summer 2021.

Alienation Statement:

It is with great pleasure to announce that Alienation, can now be acquired via Traffic GmbH. “Alienation is known particularly for our strength in the rim, wheel space, and this partnership offers strong support for our business after years hiatus within the German market.” said Zach Taylor, GM of Alienation. “We recognized the growth possibilities in Europe and with the ambition of Traffic we can facilitate such.”

After observing the evolution of UST within the MTB market Alienation decided that now was the right time to develop a new range of product in order to respond better to the industry needs; that was 2011. Since Alienation has advocate for tubeless by being the first to market with Tubeless Compatible Systems (TCS) for the BMX space. “We look forward to propelling forward with tubeless within BMX. Traffic has significant reach thus creating the opportunity to obtain that goal.” said Zach Taylor


Tom Justice Alienantion

Tom Justice - Alienation

Traffic Alienation Insta 01