S&M Bikes' Alex Barton-Holme AKA Fathead "...on an adventure. an adventure that can only have one destination: riches and glory!" as Empire BMX has put it. Riches and glory by way of rail hops and barspins. Is that last bit about sponsorship taking the piss at a brand who as of recently have included team application on their website? Who knows, but now you know where to send Fathead some spam.