https://www.sourcebmx.com/?currency=gbp

ART DIRECTION: Behind the Intervention

Hitting The Bottle with Kink's Dave Fortman

25 Jan 2016

Digbmx Kinkintervention  Df Deskwork

Dave getting hands on with labels.

Intro by Andrew White

Intervention was filmed over the final three months of 2015 in locations all over the globe, in keeping with Kink tradition. The final piece streamed live at  set times over this past weekend forcing viewers to actively tune in. It was a  great way to present a project that otherwise could fall into the abyss of online media, and could set the bar for the future.

One thing about Intervention that caught our attention was the impressive unique branding. Not simply insta teasers with a semi-custom style guide, Kink went all out with top-down imagery and sound design. A mix of antique asylum medical vibes and snippets from the American TV series bearing the same name, the promotion went far beyond banger teases and fist bumps. We wanted to know more about the behind the scenes creative side of Intervention, so we caught up with Kink Art Director Dave Fortman.

Digbmx Kinkintervention 9 Bottles Groupshot

The final product of five weeks of work.

What is the main idea behind the "Intervention" imagery, and look?

Giving the riders (and haters) a taste of their own medicine. 

Where did the bottles come from, with the personalized labels?

The bottles came from a few different places. I had a really specific look and feel in mind so it took me a few weeks to get exactly what I wanted, but I found a good portion of them on eBay and a few different antique shops. My mom was also helpful because she had a ton of old bottles, and medicine tins from my grandpa's house. He was a huge antique collector and a big reason why I like really old stuff. 

As for the labels I printed everything on craft paper and hand cut them out. I got real crafty with it by adding ink spots, staining them with coffee, making watermarks, etc. It was nice that I didn't need to stress if I fucked them up, it actually improved them if I did!

What do you want people to take away from the Art Direction you have created for "Intervention"?

I want people to have fun and enjoy a little humor. Everyone involved wants this video to be awesome and taken seriously, but when you boil it down it has been all about having fun riding and creating.

How much time did you spend preparing the imagery for release? As an artist do you worry about spending more time on something these days, when you know it can come and go on the Internet in just a few days?

From the first day of searching for bottles and design inspiration to the last day of shooting photos this probably took 5 weeks, all while working on a bunch of other projects in between. I definitely worry about time constantly, but I think that comes with the territory. I believe that with "Intervention" we had a solid plan of attack on how we wanted to market it and so far I think we have done a good job of keeping people interested in what we have been working on. 

Who did the shooting, and video of the imagery we have seen so far?

Our in-house photographer, Jesse Stanek, shot all the bottles and the video for the teaser and bumpers everyone has been seeing on Instagram. He has done a great job interpreting my weird and confusing thought processes. 

What does Kink Intervention mean to the Art Director? 

...to me it means getting a chance to roast everyone on the team haha. Just kidding. But seriously they are all kooked. Jokes aside, the internet is just flooded with random edits that are forgotten as quickly as they were posted. I see Intervention as a way of adding value and meaning to BMX. Not only value in great riding, but also value to the time and effort put into making a memorable video and experience. 

Was it difficult coming up with each rider’s tag line?

Yes and no. I know most of the riders pretty well so some were easier to come up with than others. But Jay is obviously with these guys on the road constantly so he helped me a little bit by putting together a cheat sheet for me. I think the hardest part was figuring out how to layout all the copy in a way that made you see a medicine label first and all the silly hidden messages second. I didn't want them to be overly obvious or too subtle, so finding a good balance was key.

Digbmx Kinkintervention 10 Bottle Tocco

Darryl Tocco's bottle... spot on! Yunguya Root though?

Digbmx Kinkintervention  Df  Wall To  Smith

Dave Arting off in the Kink warehouse.

Special thanks to our official DIG partners: Kink BMX

Related Video

Kink 'Intervention' - Full Video

In all it's glory! - More Info

Previous

The John Buultjens Podcast

DIG X SNAKEBITE

Next

Island Hopping with Panos Manaras

Greecing up some lesser known spots

Related Content

Kink Bmx Intervention Trailer Street
Play Button

Kink Intervention Trailer

Kink have really outdone themselves

16 Jan 2016
connor-lodes-kink-bmx-welcome-grab
Play Button

Connor Lodes - Welcome to Kink

" I want that clip to be as good as it can" - Connor Lodes

18 Nov 2014
kink-panama-city-bts
Play Button

Kink In Panama - Behind The Scenes

Respect my authoritah!

11 Aug 2015
Be72d190 Cfa3 4d48 8df5 3fb02c1aab0c
Play Button

Kink 'Intervention' - Full Video

In all it's glory!

27 Jan 2016
Darryl-Tocco-Kink-2014
Play Button

Video Vault: Kink - Darryl Tocco 2014

Darryl is so dialed...

16 Nov 2014
KINK 20years
Play Button

20 Years of Kink BMX

Happy Birthday Kink! Remind yourself of everything they've done over the last two decades...

25 Nov 2014
Sean-Sexton-Kink-SXTN-Promo
Play Button

Sean Sexton - Kink SXTN Promo

Top notch riding in the US, Copenhagen, Berlin, and Barcelona

10 Mar 2015
Jake-Petruchik-Kink-2015
Play Button

Jake Petruchik - Kink 2015

Jake keeps getting better and better.

11 Apr 2015
Tony-Hamlin-sex-doll
Play Button

Tony Hamlin - KINK 2014

Sex doll warehouse employee of the month.

8 Sep 2014
kink-home-with-sean-sexton
Play Button

Kink - At Home With Sean Sexton

Sexton destroys Austin's home skatepark...

26 Dec 2014
https://shop.sundaybikes.com/collections/sunday-frames?utm_medium=banner&utm_source=dig

Latest Content

Gyvp8b U Ftu Mhqdefault
Play Button

NORTH SIDE - CPA

Gijón - Oviedo - Aviles - Mieres - Corredoria

4 Nov 2024
Ai7v WW Ho N Uhqdefault
Play Button

GUEST LIST | Santiago Laverde & Michael Mogollon

Floating at Full Factory

4 Nov 2024
ZKU Sfb E Ca6khqdefault
Play Button

Spot to Spot - Ep 1. Steve Crandall

No plans, No rules

4 Nov 2024
Yzn C1d NDN Zchqdefault
Play Button

BSD - MIXTAPE - Extras / Barcelona Mix

Extra riding, extra clips and extra laughs from the crew.

1 Nov 2024
Thumnailm9
Play Button

MArieJADE - Milkshake 9

Courage Adams, Tom Deville & Arnaud Wolff

1 Nov 2024
Hc T Dfbwrv04hqdefault
Play Button

Source BMX: Colin Varanyak Bike Check

Breaking down his Haro CK setup

1 Nov 2024
Gzhn12 Kmxn Uhqdefault
Play Button

Groundswell Bowl Battle

DEEP END ROASTING

31 Oct 2024
0i L Uoc8ig M Ahqdefault
Play Button

Cold Cuts - Jacob Cable - "THIRTY" - Kink BMX

BTS with the bckwards ice and nose manual master

30 Oct 2024
DOHAO6 X Qu3 Qhqdefault
Play Button

JOHN LOPEZ - 'TACERE'

DIG LOCALS

30 Oct 2024
Yg T Wh Jiw KJ4hqdefault
Play Button

BRETT SILVA - BOROUGH BREAKER RALLY

Episode 1

30 Oct 2024
G Ktx CK6 Jm3 Ahqdefault
Play Button
Street squad
Play Button

ALIENATION STREET SQUAD

Ben Allen, Dr David, and Bailey Koenigs

29 Oct 2024

DIG Partner stores

More Dig This

24 photo comp web leader

THE 2024 DIG PHOTO COMP IS NOW LIVE!

OVER $1000 WORTH OF PRIZES UP FOR GRABS

15 Oct 2024
Greystoke issue 2

GREYSTOKE BMX MAGAZINE - ISSUE 2 OUT NOW

132 pages of tangible, hold-in-your-hands BMX print media.

11 Oct 2024
SUNDAY Silvawave Frame 3 Q web

PRODUCT DROP: Brett Silva's signature SUNDAY 'SILVAWAVE' frame

"It was only a matter of time before Brett got to call the shots."

26 Sep 2024
Osomatsu 4

SETUPS - Kazuei "Osomatsu" Oimatsu - ALIVE INDUSTRY

A Ben Lewis signature frame stacked with Animal parts

12 Sep 2024
20240907 BOH 019 perris

BATTLE OF HASTINGS 2024 - Everything you need to know

Schedule, livestream links, highlights, results & more...

2 Sep 2024
Garrett ss24

SIMPLE SESSION 24 - EVERYTHING YOU NEED TO KNOW

Highlight videos, schedules, results and more

24 Aug 2024
Volume frames 2

PRODUCTIVITY - NEW VOLUME JASON WATTS & KRIS FOX FRAMES

Certified for roasting - THE SMOKO & THUNDERHOOF

6 Aug 2024
Efise leader results

WHO WON THE €22K at E-FISE 2024 WOLVERHAMPTON?

The results are in!

12 Jul 2024
Kink 2025 bikes

PRODUCT DROP - KINK 2025 BIKES

That New New!

12 Jul 2024
DSCF5547

MIKE MASTRONI AND THE STORY BEHIND THE 'TELOMERE' VIDEO

Backstories behind the clips

24 Jun 2024
X Games California 2023 Kevin 2

X Games Ventura 2024: BMX Preview

Who, what, where and when

15 May 2024
Hannah roberts dsc00340

X Games Debuts Women’s BMX Park at Ventura 2024

This year, X Games is adding Women’s BMX Park to the schedule, and Hannah Roberts is leading the charge.

10 May 2024