https://harobikes.com/collections/bmx

Cult - The First 5 Years Book - Adam Roye Q&A

"The art and photos exist together in a way that tells a complete story... so i put equal value in every page."

20 Mar 2015

Cult-5 years book 2

Interview and intro by Devin Feil

How do you begin to sum up Cult's presence in BMX during it's first five years? That task was up to Adam Roye, who pored over a massive archive of imagery that had amassed over the last half decade. Cult has never half stepped, so there's no reason to think they'd start now. You knew the moment their inaugural promo dropped, that they'd cooked up something special, and it's been one fantastic after another ever since. We've caught up with Adam to get the lowdown on Cult's new book "The First Five Years" released yesterday in Austin, TX where it all started...

https://shop.digbmx.com/collections/all-clothing

When did you guys decide you'd like to put together a book to celebrate your five years of Cult? Why did you want to do it?

I started saving photos for an untitled Cult book project in 2012. It was after a filming trip for TIC and I ended up with an abundance of material. The concept continued to grow, but it kept getting put off for other projects. It made sense to put it out when I saw our five year anniversary coming up. I did it because I love books and printing, and I wanted everyone to see and realize what we did together in just five years... I'm just psyched to be a part and shit.

What exactly can people expect to find in the book?

I would say its about 80% photography; a lot of unseen photos from our team trips, or filming, but also reprints of some magazine covers and ads without copy... that type of thing. Any sort of notable event, in my opinion. The other 20% are graphics from shirts or flyers. There are five chapters, laid out chronologically by year, with a small pull quote from older interviews with various team riders. Clean/minimal layouts so the photos and art can breathe and speak for themselves... and a credits page in the back to sort of help fill in the gaps.

Which photographers work are featured?

Devon Hutchins, Trey Jones, Jeff Z, Nathan Beddows, Andrew Brady, Bob Scerbo, Kevin Conners, Dakota Roche, Russ Barone, Ryan Navazio, Joe Rich, Robbie Morales, Fernando Rodriguez Marmolejo, Javee Garcia, Robin Pearson, Nick Jones, Bobby Simmons, Nick Jones, and myself.

How much time did it take to sift through 5 years of projects and images?

Start to finish, it took 7 months... including juggling my other work. Not sure how many hours... but I think there were at least a couple of thousand photos to look through.

adam roye sitting desert park

Adam Roye - Cult Trip 01, 2010 - Photo by Devon Hutchins

What's your favourite photo and your favourite piece of art in the book?

No favorites really... they all sort of exist together in a way that tells a complete story... so i put equal value in every page.

Is Cult where you expected it to be 5 years on?

I work hard to create and maintain the aspects of the brand i can control, and I have no expectations for things i personally have no control over.

Did you ever expect to be collaborating with The Simpsons?

Yeah, the night before they contacted us I dreamed i was in a squad with Bart called beans crew and we were all on cult bikes, so I knew it.

What's been the most rewarding moment working on Cult so far?

Being able to exist as an artist for a career is the reward for sure. Currently putting out this book and going to Hawaii last month stick out as high points also.

Hindsight is 20/20. Anything you guys look back on wish you'd have done differently so far with Cult?

Nah...

What's the importance of physical media to the brand? 3 DVD's and now a book in a digital/online era is quite something.

I'm not really sure to be honest... it's important to me for sure, and everyone involved really. Financially they're a gamble, and generally don't make a lot of sense on paper. That, in turn shows our dedication, support and genuine passion for the sport and our brand as well. I think the consumer picks up on that, but theres really no way to measure it.

You can pick up a copy of this awesome book, Cult - The First 5 Years, right here.

Previous

Next

Soundtrack - VHS Classics - Wide Awake Nightmare

This epic soundtrack had a huge part to play in the overall energy of this release.

Related Content

cult-peep-game-frame-promo
Play Button

Cult X Peep Game Frame Promo

Steve Croteau, Andrew Castaneda, Iz Pulido, Tombow...

3 Mar 2015
Andrew-Castaneda-Cult-Crew
Play Button

Cult Crew - Andrew Castaneda 2014

Straight bangers from SoCal....

27 Nov 2014
batch four 002
Play Button

Cult's Small Talk DVD - Andrew Castaneda

Andrew Castaneda's awesome part from Cult's Small Talk DVD

5 Oct 2014
Cult-Kilian-Roth-2015
Play Button

Cult - Kilian Roth 2015

Kilian is simply killing it!

29 Jan 2015
adam roye for Dig high res

Re-Print: Adam Roye - Creating A Cult

"I like shit that's a little fucked up" - A true BMX artisan speaks his mind

15 Sep 2014
Cult-Recap-2014
Play Button

Cult 2014 Recap Video

Amazing year-end video from the whole crew...

31 Dec 2014
Ben-Gea-Cult-2015
Play Button

Cult - Ben Gea 2015

Booking a trip to the Surf Museum in Biarritz, France right now...

30 Jan 2015
floyd-small-talk
Play Button

Floyd & Codey Levesque - Cult '$mall Talk' section

Another section from Cult's AM video, '$mall Talk' just hit the web, this time it's Floyd and Codey Levesque...

28 Sep 2014
Cult-Eyeland-Hawaii-Trip
Play Button

Cult - "Eyeland" Hawaii Trip

Chase Hawk, Dakota Roche, Alex Kennedy, Chase Dehart and more in paradise...

6 Mar 2015
grant-germain-cult-small-talk
Play Button

Grant Germain- Cult 'Small Talk'

Long Island skills...

16 Sep 2014
timmy-theus-small-talk
Play Button

Cult $mall Talk - Timmy Theus

Freecoaster gems from Chicago's Timmy Theus...

12 Oct 2014
Dakota-Roche-Let-Em-Talk-Devon-Hutchins-Railhop
Play Button

Video Vault: Dakota Roche - Cult 'Let Em Talk'

Dak got em talkin' in Cult's 2010 masterpiece

19 Mar 2015
https://www.profileracing.com/

Latest Content

Xz0 VK8 Pt2zshqdefault
Play Button

'CHICAGRE'

Grenoble, France

7 May 2025
Renato relapse thumb
Play Button

RENATO RANCSO - 'RELAPSED' | LUXBMX

Welcome To LUX!

5 May 2025
7 JQEG Vlz Iq Ahqdefault
Play Button

TOM MARSH - INTERVIEWS EP3 - BMX Direct Thailand

Scotland in Thailand

5 May 2025
It Hsd B Fav Qkhqdefault
Play Button

Dennis Enarson Game of Bike: Jason Watts Vs. Kevin Peraza

High level heaters at Clairemont

2 May 2025
Michael dickson x dig thumb
Play Button

MICHAEL DICKSON X DIG

Whip it real good

1 May 2025
HR55 De6 DEQ4hqdefault
Play Button

Sietse van Berkel - Thread - 2025

Signature style from one of the best.

1 May 2025
Zqqpc P1 Xpu Ehqdefault
Play Button

KINK - Best Of THIRTY Compilation

Choice cuts

1 May 2025
Lqi T5 W Wue Gkhqdefault
Play Button

Launch Box - Spring 2025 - A Profile Mixer

Spring season randomness

1 May 2025
Upa XUT1r Ctkhqdefault
Play Button

CONCRETE PARADISE

ft. Jack Hennicke, Willem Jorgensen & Kevin Bass

30 Apr 2025
Kx6 Pew BD2 V Ahqdefault
Play Button
Mt1 Zn6 N Go Uhqdefault
Play Button

Radical Sabbatical - NorCal Mix

Off the job training

28 Apr 2025
Wa Qn E Ef QJ2 Uhqdefault
Play Button

Source BMX - Cody Nemeth Bike Check - 2025

High Desert's steed

25 Apr 2025

DIG Partner stores

More Dig This

Vans 11 27 21 014 Bruno Gap wall

BRUNO HOFFMANN INTERVIEW - 'FOREIGN'

"I think the scene is doing good..."

21 Apr 2025
RIXIN BIG APPLE ANGLE RAW ON WHITE 2500

PRODUCTIVITY - RIXIN Big Apple Frame

Billy Perry's signature frame - Built around what he needed.

8 Apr 2025
Rad teaser

Rad Day 2025

Anniversary movie screenings and RAD documentary release.

18 Mar 2025
Expert Top 3 Roll On crop

REPO: Keeping it local at the UK 'ROLL ON' Flatland Jam

"My desire was to give something back" – Mike O'Connell

5 Mar 2025
Snow Fight – Naoki Gaman2

20 Tips For Surviving Simple Session 2025

Check yourself before you wreck yourself!

20 Feb 2025
SS finals samples 4

SIMPLE SESSION 25 WRAP UP

Highlight videos, results and more

19 Feb 2025
Street station graphic

STREET STATION RETURNS for 2025

"Not your average BMX jam"

18 Feb 2025
Stack

DIG BOOK #2024

AVAILABLE VIA THESE BIKE SHOPS AND DISTROS

30 Dec 2024
New dig apparel main image

NEW DIG BMX APPAREL

Available now

27 Dec 2024
30 YRS POSH BOOK MNTN V V 004

(Almost) 30 YEARS OF POSH WOODS

Now available

24 Dec 2024
BSD Grime Safari Reed Stark Austin 6

Reed Stark - A Photo Safari

Safari Forever...

6 Dec 2024
Et FW24 Dig Magazine Collab Shoot 031

Introducing the DIG X ETNIES Collection

Celebrating a 25 year partnership

7 Nov 2024