http://www.divisionbrand.com/news/

Making Moves: A New Direction for Fooman and United

How one BMX photographer is adapting to changing times...

23 Jun 2017

Fooman Ledge Ride

Fooman announcing himself in his hew hometown of Hastings UK with one hell of a ledge ride.

Interview by Fred Murray

We've been asked many times about 'how you get a job in BMX'. Well, most of the time those jobs only fall to those who are multitalented, motivated and creative. Jason 'Fooman' Colledge is just that - probably best known for his work in Endless Mag, he has also featured on the printed pages of DIG for some time now, and his photography has even made it onto the DIG site a multitude of times. But now a new horizon has laid itself in front of Foo's path at one of the most influential BMX companies out there. We got a hold of Jason in between the move to his new home in Hastings UK to discuss a new role for him at United Bike Co and 4Down Distribution, and how it even came with an extra special bonus.

https://shop.digbmx.com/collections/all-clothing
Fooman Portrait United

Fooman, What’s good? A lot of new things have just come about for you. Care to shed some light on this?

Hey Fred, quite a lot is good right now to be honest. Things have taken a massive turn for the good. I’ve just made the move to Hastings and I’m settling into my new job at 4Down and United. It’s surreal how things have happened as of recent.

What’s your new role at United? Will you be helping out with 4Down too (United’s UK distro)?

So my role is brand manager of United and 4Down. It’s the sickest thing, like I wake up and look forward to going “work”. It’s a dream job, the sickest crew work here and I’m submerged in BMX and I can devote all my time to it now. It’s like when you first start riding and that’s all you want to do, hang out with your mates, chat shit, and ride BMX. Blessed!

How did this come about?

Bit of a random one really. I was out in Australia, just getting away from everything really, looking to explore a bit. I had been there for a few months and then I randomly have a message from long-term friend Bomber asking if I’d “ever move to Hastings?” Like this was completely out of the blue too so I’m a bit confused. We get into conversation and then he’s asking me if I have Skype and is it ok for Ian (Morris) to Skype me at some point. Roll on a week or so and I’m packing my bags to fly out to Sydney to shoot the vans open whilst on a Skype call to Ian as he’s offering me a job opportunity to be United and 4Down brand manager… I couldn’t quite tell if someone was playing a joke on me. We agree on a date for me to return and here I am, living in Hastings and working with a tight-knit crew. It’s amazing!

"I’m submerged in BMX and I can devote all my time to it now."

Side Profile Fooman

How's this for your first work bonus? A sweet new ride and a spot on the team

Who else do you work with there?

Ian obviously runs the show, and then there is Bomber, Phil Martin and now myself. I also work closely alongside Peter Adam on video projects too. It’s a cool crew; we all ride too so ride and hang out outside of work. It's not working with colleagues it’s working with mates, couldn’t ask for more.

You entered professional photography at a strange and rocky era within the BMX print media landscape. What’s your story?

I went from leaving secondary school to working on a building site for my dad straight away. Realised after two weeks it wasn’t for me then went to college and then onto university to do photography. I just shot photos because I enjoyed taking photos of my mates riding their bikes. Benson at the Albion asked if I would like to do an online gallery and things just seemed to go play itself. Everything was quite organic from there, different publications would hit me up asking If I had anything available to use or if I was free to shoot with different teams. You guys at DIG have sent me on my fair share of trips, which has been amazing! Ride fell through then Bakos gave me a call asking to do our own thing. Bakos did all the legwork and got things going from there. Choose whom we wanted to shoot and roll with it. It’s been a bit of a weird one as I feel I came on the scene as these publications were disappearing. I just like shooting photos to be honest so as long as I could do that then it was fun for me. Having something printed is a bonus though I know that much. I’d still shoot photos regardless.

What do you think the future holds for BMX photography?

There’s always going to be a place for photography and BMX, it goes hand in hand. Granted kids like to see moving pictures but I think a photograph has a longer lasting impact than a video that just seems to disappear. That’s just my opinion though.

Outside of 4Down, where can we see your photos?

Not much has changed in that respect. My photography has always been freelance so who ever wants to run my work, then sweet. I’m still going to be doing stuff with Endless and you'll see more on DIG too. Working here has opened up the door for me and put me in touch with loads more riders to shoot with. Instagram never lets me down though haha - @fo0man if you haven’t already. Had to slide that in there, sorry.

"I feel I came on the scene as these publications were disappearing..."

Have you guys got much in the works for United?

Yeah, we have got quite a few things lined up. Some things are under wraps though. The recent stuff like the Minirig collaboration speaker, hats, mugs etc we have put out has been for me to see how the process works before the real stuff gets out. I’ve been working on all the marketing of the 2018 complete range too, which has been quite interesting to see what is involved behind the scenes of this. We are currently planning some video projects for United and Animal this summer. I can’t wait to get this underway.

You were out in Australia for a year until you got the job at United. What were you doing there?

Good question, been asking myself that haha. Like I said earlier it was to get away from everything. I’ve always wanted to go there and see what it's about. I flew to Sydney then got a camper up the east coast before flying down to Melbourne and living there for 5 months. It was definitely an experience. I saw some amazing things, met some amazing people and experienced some crazy shit. Shout out to the upside down family out there.

Does this mean we’ll get to see more of your riding too?

I did manage to get two full parts filmed but they’ve just been sat on someone’s hard drive and not put out which sucks but since being here in Hastings things have taken a turn for the better. Ian has just asked me to be apart of the United team which is unreal. I have been lucky to get some stuff filmed with Peter Adam already and will be working towards a new piece over the next few months or so.

That's awesome. Congrats! Do you have to do the chocolate run for Ian now you’re the new guy anyhow?

We have Pelican (Best burgers in town) Fridays and Ian does the run for that. Haven’t really had to do any chocolate runs as of yet. Maybe that’ll change and maybe I’ll have to start doing the Pelican run haha.

Fooman Shooting

Official DIG partners: https://unitedbikeco.com/

Previous

Setups: Alex Kennedy

"I think the whole horse should be healthy..."

Next

Battle Of Hastings 2017 - Captains Announced

10 Captains announced for this year's event at The Source Park

Related Content

Geoff Slattery Still United Files Clear Screen
Play Button

Geoff Slattery - STILL UNITED FILES - Episode 4

All The Bits You Didn't See

1 Mar 2017
Team Mix Still United Files Youtube
Play Button

Still United Files - Episode 8 - Team Mix

"I Was This Close To Dog Shit!"

30 Mar 2017
Corey Martinez Screens Dig
Play Button

Corey Martinez - 10 Years United

All hail T-Nez!

12 Apr 2017
Img 4418

Two Years In The Life Of A Full-Length Filmer

Peter Adam and Still United

3 Mar 2016
Oscar Fooman Park Edit
Play Button

Oscar & Fooman - Park Edit

16,000 miles from the heart of Devon, England to Melbourne

24 Mar 2017
Nathan Still United Files
Play Button

Nathan Williams - STILL UNITED FILES - Episode 7

The Extras From His NORA Cup Winning Section

22 Mar 2017
Corey Martinez Still United Files Clear Screen
Play Button

Corey Martinez - STILL UNITED FILES - Episode 5

Extras From The GOAT

8 Mar 2017
Dub Graft 2 Mix
Play Button

DUB 'Graft' 2 - Mix Section

Bruno Hoffmann, Sam Jones, Ollie Evans and more

28 Jan 2016
Nathan Williams Feeble Cut
Play Button

Nathan Williams Vs. Rincon

Nathan's 'Still United' DVD Ender

12 Apr 2017
Mini Rig United
Play Button

United Mini Rig

United X MiniRig

7 Jun 2017
Alex V Screen Youtube
Play Button

Alex Valentino - STILL UNITED FILES - Episode 6

Making Everything Look Good... Even Bandages

16 Mar 2017
Nathan Youtube 3
Play Button

Nathan Williams - 10 Years United

A Decade Of Uber Bangers

26 Apr 2017
https://cinemabmx.com/search?type=product&q=reynolds+wheel

Latest Content

7 HA52h Uf Xyshqdefault
Play Button

RIFE JAM / CASH UP BMX

Ft. The Return Of Fathead

5 Aug 2025
Ckg PE Xwd Z38hqdefault
Play Button

Dean Florian - Behind The Clip

SOMETIMES YOU GOTTA EARN IT

5 Aug 2025
Q1 AZAA Mldzohqdefault
Play Button

Lucas Figlesthaler "Streetheart" Part

Kink AM on point!

4 Aug 2025
20250427 KOREA SAPPORO 311

Corey Walsh – "This is a rebellion towards things that can't be done"

Corey talks about his Vans and Cult 2025 video parts, both released in the same week.

3 Aug 2025
UU5e Q1j M3 P8hqdefault
Play Button
Tza Dr JF An Yhqdefault
Play Button

Corey Walsh - Vans - 2025

Walsh Week

1 Aug 2025
Ydsl9 XY Aa S Ehqdefault
Play Button

Launch Box - Summer 2025 - A Profile Mixer

Summer randomness

31 Jul 2025
Kwo Y3 Qcx V10hqdefault
Play Button

WOMENS CASH UP JAM - HAMMER & NAILS 2025

With the Cliche Crew and friends!

30 Jul 2025
A Ul Q27u J1 K Uhqdefault
Play Button

CONCRETE PIZZA

KIRK JERKS STRIKE AGAIN

30 Jul 2025
Zqk Z Ni F3 Ip Qhqdefault
Play Button

CULTCREW - COREY WALSH 2025

You already know it's a must-watch

29 Jul 2025
2025 BROOKLYN BANKS JAM
Play Button

'Back 2 Tha Banks Jam' - In The Cut

Celebrating the Brooklyn Banks's return

27 Jul 2025
7 HS5 n85 Tv4hqdefault
Play Button

'CASH UP' JAM - HAMMER & NAILS 2025

Jawdroppers!

27 Jul 2025

DIG Partner stores

More Dig This

Thumbnail 2

Product Drop - ODYSSEY '85 Splatter kit

Nord, Walsh stems and Hazard lite rims

29 Jul 2025
Shirt swell k0150m back

Product Drop - KINK 2025 APPAREL

For Fall/Winter

23 Jul 2025
Big boyd black

Product Drop - ODYSSEY BIG BOYD RIMS

Boyd Hilder signature BIG BOYD rims in Black and Coffee.

11 Jun 2025
LOW Street station Saturday Jarvis 1 copy

MONSTER ENERGY 'CASH UP' 2025 - EVERYTHING YOU NEED TO KNOW

Another Year - New Locations - Even More Jams!

26 May 2025
Street station graphic

STREET STATION RETURNS for 2025

"Not your average BMX jam"

26 May 2025
Vans 11 27 21 014 Bruno Gap wall

BRUNO HOFFMANN INTERVIEW - 'FOREIGN'

"I think the scene is doing good..."

21 Apr 2025
RIXIN BIG APPLE ANGLE RAW ON WHITE 2500

PRODUCTIVITY - RIXIN Big Apple Frame

Billy Perry's signature frame - Built around what he needed.

8 Apr 2025
Rad teaser

Rad Day 2025

Anniversary movie screenings and RAD documentary release.

18 Mar 2025
Expert Top 3 Roll On crop

REPO: Keeping it local at the UK 'ROLL ON' Flatland Jam

"My desire was to give something back" – Mike O'Connell

5 Mar 2025
Snow Fight – Naoki Gaman2

20 Tips For Surviving Simple Session 2025

Check yourself before you wreck yourself!

20 Feb 2025
SS finals samples 4

SIMPLE SESSION 25 WRAP UP

Highlight videos, results and more

19 Feb 2025
Stack

DIG BOOK #2024

AVAILABLE VIA THESE BIKE SHOPS AND DISTROS

30 Dec 2024