Nigel Sylvester G-Shock Promo

An unlikely encounter in Los Angeles

17 Mar 2015

Directed and edited by Harrison Boyce

Nigel Sylvester's newest G-Shock promo was shot in LA, under the direction of Harrison Boyce, who also edited the final product together, and did a mighty fine job of it. While it's not a traditional BMX video, it's great to see the sport represented in an authentic manner on a commercial level. Is it exactly how street riding is? No, not quite. But the footage of Nigel gives the outside world a look at something that is relatable to what many of us do on a daily basis, and not the type of gross misrepresentation that happens at times.