United celebrates 13 years of the Prime Mover collaboration between United and Bicycle Union:

"This video was originally made to mark a decade of the long running United X Bicycle Union collab frame, the Prime Mover, but the impending nightmares and craziness of production in 2021 into '22 put a halt on it, fast forward to late 2023 and production finally started. Forward again to 2024 and the frames were finally available. So 13 years of the Prime Mover is finally finished, this video gives you a little insight into how the frame came about and why, some of the people who ride them and some of the imagery and music we chose to present the frame and vibe we like and have spent a lifetime around."