BayGame SF With Jackson Ratima

Now San Francisco has a BMX shop to call it's own

17 Oct 2016

Bay Game Sf Interview Store Front Bartlett

Intro, interview and photos by Bryce Bartlett / Additional riding photo by Devin Feil

When news broke that Jackson Ratima was planning to open a BMX shop in San Francisco, I could hardly contain my enthusiasm. It was truly a breath of fresh air for Bay Area BMX. The Bay Area has always been an awesome scene with its iconic spots and countless amazing riders. Although, as of late it almost seems as if the scene has slowed down a bit. Maybe I'm wrong, and maybe I'm just comparing it to everyone pumping out a million web edits a week down in Southern California. Either way, its dudes like Jackson that remind you that everything up here  is alive and kickin'. Whether it be opening a new BMX shop, organizing a BayGame jam, or just getting out and working on the Percept Video with Bob Randel and friends, Jackson seems to always be working on something and getting the BMX community together. It looked like almost every rider in the Bay Area came out to support Jackson, BayGameSF, and the local scene as a whole during the inaugural shop event. I made it out to the opening shindig to hangout, snap a few photos, and ask Jackson some questions about the new shop.
Bay Game Sf Interview Jackson Ratima Bartlett

Jackson Ratima, the man behind BayGame SF and so much more in the Bay Area.

What made you want to open a BMX shop in San Francisco?

I was born here and grew up riding in the city and it was always something I wanted our scene to have. I hated the fact that the only shop around downtown only sold Fusion and Snafu stuff. I lived in LA for a couple years and before moving back I knew this is something I was planning on doing here. I grew up with 2hip and Solid being around and having a real presence around here, now theres not so much of that and I think its important to kind of keep that tradition of keeping it lit alive. Anytime I was at a 2 hip event or somewhere the Solid guys were it was always wild.  Kids in LA have so many local brands and pros to be around and learn from and hopefully this, although not a bike company, kinda fills that void around here. We've been filming for Percept lately and every time we go out we'd end up talking about getting something going in Northern California for Northern California. Real rider owned street shit.

Have you always wanted to open a shop? Or is this a bit of a newer idea that came about?

Yea, I always wanted to open a shop. At first the plan for this space was to just have a little clubhouse type of deal for the homies where we could hangout and sell BayGame stuff and other friends stuff too but I started getting hit up constantly about selling parts or getting people parts so I figured now is the right time. I've always made BayGame shirts and always kept the idea of opening a shop in the back of my mind.

Bay Game Sf Interview Store Interior Bartlett
Bay Game Sf Interview Cracking Beer Bartlett

Seems like the shop came together pretty quick since the initial announcement of you opening a shop. Did you have any key players in helping get the shop looking good so fast?
As soon as I got the keys I was in here trying to set up. It came pretty much ready to go but my buddies Tomy, Dan, Goose and Black Goose all helped me get it crackin. I already had displays and a few other pieces tucked in my storage ready for when I got the right place. I still got a bit to finish up and a lot more product to add.

The location of the shop is pretty prime considering its proximity to downtown. Was a good location something you were searching for? Or did it just kind of present itself at the right time?

At first the goal was to open in Oakland because I figured there was no way I would ever be able to afford anything in San Francisco. For about a year I would look online for spots and there were a few others that I had checked out but once I saw this one I knew I had to jump on it or I'd be kicking myself in the ass later. So many spots around its perfect. Still can't believe it

Jackson Ratima Over Smith Devin Feil

Jackson with over smith to pull back over on a day out in Oakland filming with Bob Randel for the Percept DVD.

"Talking about getting something going in Northern California for Northern California. Real rider owned street shit."

Do you think having a BMX shop in San Francisco will help the local scene grow as a whole and get more people stoked on BMX?
I'm hoping to really just bring all the different scenes around the Bay Area into one central place. I think it will just expand everyones network of friends or people to ride with. Just 2 days ago someone from Poland came in and while he was hanging out he met some local kids from the city. They live in a neighborhood that isn't too friendly so the chances of them riding with or meeting someone from Poland might not be too good but the shop made that happen. I've been fortunate enough to travel a little bit and the one thing thats the same everywhere I've been is the BMX connection. Automatic homies.

What brands will you be carrying at the shop?
At the moment we carry Stolen, Cult, S&M, Fiction, Further and a couple local brands like SJ Califas, Lil Mikeys Beeswax, Fourohate and First Rule. In a few weeks we will have stuff from Skapegoat, Animal, Lotek, Stranger and Primo with plans to get a few more.

Is the store going to be strictly BMX? Or will you be carrying other brands as well?

BMX only. Fuck everyone else.

Any big plans in the near future for the shop, other than the recent opening party?
LMB street swarm October 23 and the First Rule Halloween ride the week after I believe. A lot of people asked if we are going to do any kind of weekly rides so we will have to figure that one out soon.

Any shout outs?
Thanks to anyone reading this and everyone who picked up a tool or hooked me up with product to get the shop going. I owe you one.

BayGame SF
665 Eddy St. Suite A 
San Francisco, CA 94109

@baygamesf | @baygameonline@jratima

Related Video

BayGame X DIG - Pack Flips Not Backflips

Over 8 minutes of superb San Francisco street - More Info

" thing thats the same everywhere I've been is the BMX connection. Automatic homies."


Setups - Cody Anderson

And one Hoffman Lucky Lady


Knowing Johnny

Age is a state of mind

Related Content

Los  Angeles  Barcelona  Street  Sessions
Play Button

Los Angeles to Barcelona Street Sessions

Jackson Ratima, Bruno Hoffmann, Mark Martinez, ​Emile Bouwman, and more

31 Dec 2015
Play Button

BayGame - Weather Report

Bob Randel, Tomy Prince, Jackson Ratima, Kurt Russell, and more

8 Jul 2015
Play Button

The Navi Arm Colombia Video

Santiago Munoz, Tom White, Mark Gralla, Jackson Ratima, Garret Hoogerhyde, and Zac Costa...

6 Feb 2015

8 Reasons Why You Should Never Open a BMX Shop... And 8 Reasons Why You Probably Should.

And no, we're not seriously trying to discourage anyone from opening up a shop...

14 Jul 2015

Welcome To Thee Block

"We both feel strongly about supporting the younger generations of BMX"

20 May 2015
Bay Game Pack Flips Not Backflips
Play Button

BayGame X DIG - Pack Flips Not Backflips

Over 8 minutes of superb San Francisco street

11 Aug 2016
Play Button

Nick "Vern" Black 2015

No rail is safe in NorCal

30 Jun 2015

Latest Content

Hzz RZWLE6 Uhqdefault
Play Button
M Bo FPVN2i9 Qhqdefault
Play Button

Source BMX - Brett Silva - Bike Check

A fist and a half of seatpost

14 Jun 2024
N7 XG Hm9ls Ahqdefault
Play Button


2 Weeks in Cali

13 Jun 2024
Xn Eteozzp U Uhqdefault
Play Button

Profile - Doctors without Boredom –Spoke & Word Ep. 4

Perfect Tabes, Emergency Medicine, and Dr. Luis Pinzon

13 Jun 2024
Sb RM3b UD Vshqdefault
Play Button



12 Jun 2024
Q8ph G8 Y3 Zz Ehqdefault
Play Button


20 Years!

11 Jun 2024
W Aq Z Tos9 Mz Ihqdefault
Play Button
Bz2a R Rqu 00hqdefault
Play Button


Vienna, Austria

9 Jun 2024
D0k EB Suq210hqdefault
Play Button

Factory Friday: Sharks at the Pond

Pondfest in the works!

9 Jun 2024
1u L6jo Ys XK Ehqdefault
Play Button

BMX Militia - About Time


7 Jun 2024
Ka LUIBG9 EF Ihqdefault
Play Button

Honza Broža - Welcome to TBB-BIKE

New Blood!

7 Jun 2024
1 F8 L79 Gs L4 Qhqdefault
Play Button


We miss you Pat

7 Jun 2024

DIG Partner stores

More Dig This

X Games California 2023 Kevin 2

X Games Ventura 2024: BMX Preview

Who, what, where and when

15 May 2024
Hannah roberts dsc00340

X Games Debuts Women’s BMX Park at Ventura 2024

This year, X Games is adding Women’s BMX Park to the schedule, and Hannah Roberts is leading the charge.

10 May 2024
S1057107 2


5 Jams - 5 Countries

25 Apr 2024
Nick wave


A true renaissance man in every sense of the word

24 Apr 2024


Did someone say titanium?!

13 Apr 2024
435840693 1414960675891844 3313287078063579831 n


An all new BMX specific shoe from Vans

10 Apr 2024
Thee void leader
Cinema apparel 24 sring


Designed in Cologne. Made in Kyoto.

31 Jan 2024

DIG BOOK #2023


8 Jan 2024
Wheel mill winter welcome 24 WIDE

EVENT NEWS: The Wheel Mill - Winter Welcome Jam 2024

Shelter from the storm.

19 Dec 2023
TJP WTP 22 6


"I'm not saying the 22" will become the new standard, but it might help some riders stay on a BMX, rather than switching to MTB."

18 Dec 2023