In Photos - S&M Bikes 30 Year Party!

A day to celebrate 3 decades of BMX history!

12 Jun 2017

Nothing like a $40 dollar tattoo to show some love right!?
Nothing like a $40 dollar tattoo to show some love right!?
Anxious riders of all ages battled over the entry to the line all day.
Anxious riders of all ages battled over the entry to the line all day.
Nick Tellez enjoying the first hip in the line as the day just gets started!
Nick Tellez enjoying the first hip in the line as the day just gets started!
Tony Malouf took a break from TM duties and filming to get this steezy toboggan as the trees give the jumps some shade.
Tony Malouf took a break from TM duties and filming to get this steezy toboggan as the trees give the jumps some shade.
Clint Reynolds with all the style! The Credence boys were at the party having a good time and freshening up the jumps every now and again...
Clint Reynolds with all the style! The Credence boys were at the party having a good time and freshening up the jumps every now and again...
This was the tightest turn just before the last jump and people were flying off the line all day!
This was the tightest turn just before the last jump and people were flying off the line all day!
The first jump out of the roller was this murky pond like gap of water over an inflatable hot dog floaty, don't let it fool you, quite a few people ended up in there!
The first jump out of the roller was this murky pond like gap of water over an inflatable hot dog floaty, don't let it fool you, quite a few people ended up in there!
Campers were able to stay on the grounds for two nights... The campsites were set amongst the party and the trails so you know it was a tightly knit good ol' time!
Campers were able to stay on the grounds for two nights... The campsites were set amongst the party and the trails so you know it was a tightly knit good ol' time!
Craig Passero flew in from the east coast for the premiere of the video "Hot Dogs Who Can't Read" and you know his part is amazingly technical and mind blowing!
Craig Passero flew in from the east coast for the premiere of the video "Hot Dogs Who Can't Read" and you know his part is amazingly technical and mind blowing!
Shawn Mac Moto.
Shawn Mac Moto.
Dan Norvell with a free beer and an appropriately matched outfit!
Dan Norvell with a free beer and an appropriately matched outfit!
"Hell if someone recycled all of the cans from this weekend they'd be able to buy a new frame tomorrow!"
"Hell if someone recycled all of the cans from this weekend they'd be able to buy a new frame tomorrow!"
Tom Villarreal was rushing the line all day and stretching out one of these tuck no handers.
Tom Villarreal was rushing the line all day and stretching out one of these tuck no handers.
So much style all over yesterday, you just gotta love trails!
So much style all over yesterday, you just gotta love trails!
No matter the mess the party will still operate, somehow!
No matter the mess the party will still operate, somehow!
Keeping the opinions and good times rolling out all day was Kareem Williams, responsible for the music spanning multiple generations of BMX history and announcing, you know he was full of laughs all day!
Keeping the opinions and good times rolling out all day was Kareem Williams, responsible for the music spanning multiple generations of BMX history and announcing, you know he was full of laughs all day!
Kareem's desk of noise, opinions and spliffs!
Kareem's desk of noise, opinions and spliffs!
Matt Beringer had the whole place going wild as he pulls a front flip over the last jump as the 40 plus session comes to an end and everyone flipped out with happiness! Here is Matt with a smile that is ageless...
Matt Beringer had the whole place going wild as he pulls a front flip over the last jump as the 40 plus session comes to an end and everyone flipped out with happiness! Here is Matt with a smile that is ageless...
Chris Moeller and friends on top of the hill as the 40 plus riders take over and show the young guns what longevity is all about!
Chris Moeller and friends on top of the hill as the 40 plus riders take over and show the young guns what longevity is all about!
The Fids.
The Fids.
Marvin Lotterle took the hill multiple times on Saturday along side his many friends such as Fuzzy, Moeller, Fids and many more!
Marvin Lotterle took the hill multiple times on Saturday along side his many friends such as Fuzzy, Moeller, Fids and many more!
Marvin Lotterle's S&M Dirt Bike from 1999!
Marvin Lotterle's S&M Dirt Bike from 1999!
The sun begins to set on the camp sites and the bikes begin to take a break...
The sun begins to set on the camp sites and the bikes begin to take a break...
BMX.
BMX.
The sunset was golden orange out in Riverside as the relentless line of riders piled atop the roll in to make sure and catch their last few runs of the day!
The sunset was golden orange out in Riverside as the relentless line of riders piled atop the roll in to make sure and catch their last few runs of the day!
Fuzzy Hall was riding the trails all afternoon and even into the darkness as most of the other, much younger riders put down the bike and picked up a beer...
Fuzzy Hall was riding the trails all afternoon and even into the darkness as most of the other, much younger riders put down the bike and picked up a beer...
Fuzzy Hall. Pitch black tabes!
Fuzzy Hall. Pitch black tabes!
Camp vibes.
Camp vibes.
As the video premiere ended and the night grew older, the gates were locked at 11pm and everyone who was inside was there for the night. Filled with live music and a full blown mosh pit, the beer went everywhere and everyone went crazy!
As the video premiere ended and the night grew older, the gates were locked at 11pm and everyone who was inside was there for the night. Filled with live music and a full blown mosh pit, the beer went everywhere and everyone went crazy!
For once, I came to find that there wasn't a shortage of beer!
For once, I came to find that there wasn't a shortage of beer!
Beer fueled energy mixed with an electric guitar can make anyone let go and get messy!
Beer fueled energy mixed with an electric guitar can make anyone let go and get messy!
The view from the Van that's always partyin'!
The view from the Van that's always partyin'!

Photos and words by: Wes McGrath

There is always something to be appreciated in a job well done and we strive within ourselves to take our daily tasks and turn them into a drive towards the dreams we have in life. The world presents us with an endless array of options and forks in the road to find our way to 'success'... Well, in this case you can take three decades of determination, friends, family, fun and BMX and roll it all into a bike company named S&M Bikes. A chunk of the BMX community took this past weekend to honor and recognize the 30th year of operation for Chris Moeller and S&M. Having started this company at age 16, in 1987, Chris has built and established a thriving entity that helps to create a lifestyle, around a global culture of creativity, and the thirst to be an individual amongst this ever-evolving BMX world.

There was definitely no shortage of BMX, hot dogs, beer, laughs, dust and antics to fill up one Saturday out in Riverside, California at the Milestone MX track. The jumps were built and the stage was set for a celebration suited for some of our culture's rowdiest participants, and it all went down in the name of S&M. Cheers!

S&M BIKES are Official DIG partners.

Next

Snapshots - Mason Gray

Rolling around in London, Toronto & Montreal, Canada...

S&M - Hot Dogs Who Can't Read Trailer

S&M - Hot Dogs Who Can't Read Trailer

2 Jun 2017
2017 Hoder Setups 10

Setups - Mike Hoder

18 May 2017
2017 Hucker Setups 01

Setups - Mike "Hucker" Clark

31 May 2017
Reynolds Setups 2016 10

The Fascist Killing Machine- Setups: Clint Reynolds

28 Mar 2016
Legenday-sandm-product-title 1

Re Print: Legendary Products - S&M Slam Bars and Redneck Stem

21 May 2015
Derek Dorame Digbmx Merritt Portrait Wm 1

Always In Progress: Catching up with Derek Dorame

3 Oct 2016