Forward was released in 2002 on VHS and DVD with Ruben closing out the video with the final section. A mix of skatepark and street footage, Ruben always managed to find something to blast or get technical on. From massive ditch quarter pipe hips, to wallrides, to fakie smith half-cab tabletops, he was innovating and progressing BMX with each session. His video part gave BMX the beginning taste of where his riding style was going and his conscious effort that less is more.

Grounded was released in 2008 to much anticipation after Etnies previously praised video. After years of filming, the video was delivered to audiences with Ruben being granted the last section again. In six years Ruben's riding had progressed in a way that seemed unattainable at first but looking at his past only seemed natural. His pursuit of street transitions and banks continuing in full force gave a new meaning to 'gap to wallride' throughout his part. Through Ruben's riding he brought his question of "You'll never know until you try" to the table with setups and tricks and few if any would think possible.