Akheadfuck
30 May 2016

Éclat 'Salvation' - The DNA Of Web Video

Breaking Down The 1's and 0's

eclat

Words and photos by Éclat  TM Paul Robinson

If you trace the DNA of the BMX web edit right back to a time when a QuickTime video file embedded in an iframe was everything then you may remember that it was also the dawn of an era of ‘boring titled’ BMX videos on the internet. We came from VHS, we adopted DVD and then we didn’t really know what to do with the web. I think it went something like; you take the name of the brand and the name of the country or city you visit and throw in the middle the word ‘In’ and then you have your video title. It’s just like riding a bike.

https://shop.digbmx.com/collections/all-clothing
Brunorailyellow

Symmetrically he could be half a foot further along the rail for my liking. I am not OCD about symmetry. I am not.

If Henry Ford knew how important an e-350 was to BMXer’s.

Theres the symmetry again, no it's fine, just leave it…

Back in those golden days you could visit those countries and you could create original videos because they were still relatively fresh ideas or locations, the internet was not flooded with millions of BMX videos and you could still stand out and make an impression by going to somewhere like Japan, Iceland or China for example. I’ve known for a long time that BMX trips are so important, they don’t just improve team moral, or transport the riders to new spots and form new memories but they also generate the content you need to promote whatever it is you are doing. So everyone’s happy.

Stretchers

I don't think Bruno is big on stretching, Dillon was showing him the ropes.

"It’s fascinating to think of how the web changed everything, I am often a little too obsessed by it all to be frank."

- Paul Robinson

Akbumpice

This was a solid day spot at the end of the trip, AK pretty much rode till the tank was empty.

It’s fascinating to think of how the web changed everything, I am often a little too obsessed by it all to be frank. One of the first trips I went on as a team manager was to Tenerife, after the trip I remember thinking about a title for the video and how I didn’t want it to be boring. We ended up using a random title and I felt at the time it sort of separated the video from everything else that was online at the time, gave it some substance I guess. As soon as it hit the media though everyone just titled it pretty much along the line of the brand that went to Tenerife. There was no escaping that one.

If you know the joke then I will gladly pay pal you $400 right now.

When the day is over, the sun is setting and you take a casual glance to check your flies are still up.

So do the viewers really care anymore where riders go? Are they thinking “Damn I want to watch that new Devon Smillie edit because he’s in Scotland”, probably not. It’s still concrete under his wheels you know? Brands travel though, its what we do, and if your project is a full length or something unique then you need variety in your final video, that makes sense. The web changed a lot of things though and it’s only when you think really hard about it do you realize it’s totally changed you as well. 

Devbruno5

Minutes before this was taken two loving bums were having a huge domestic which echoed the whole bridge. The ending involved the po po.

Pushit

Zach is an incredible filmer, he has that rare gift of patience as well that is often overlooked in filmers.

"You take the name of the brand and the name of the country or city you visit and throw in the middle the word ‘In’ and then you have your video title. It’s just like riding a bike."

- Paul Robinson

Back in February, when it was cold and we needed to get out on the road to anywhere that had sun, I started to think of places we could go and every place I thought of I realised someone else had been there, of course they had, it's 2016, what was I thinking!? Then I thought about how we always think about where we are going and not actually about what we are doing. To me it’s about always doing things differently, even if its doing it in a place that’s been done to death. I used to hate the thought of going to Barcelona because every crew and rider ever has been there but actually it's not where you go it's what you do and that only changed because I stopped seeing a point in creating these trip style videos. The web helped by giving us more options when it comes to distribution. When the web started to really change things was when it gave us streams and avenues of reach, it gave us incredible ways to promote our brand through digital channels, but in a very basic and human way we went through the motion and carried on doing what we do, which is get on a plane and go ride a new country. It’s like built into our genes.

Brunofakiehopover

Bruno 180 fakie pegs to hop over to manual to sit down watch the clip back and catch a nap.

I think even from the photo you can feel the heat.

A quick shot of Lucozade mixed with a 1/2 pint of Sunny Delight and 5 heaped spoonfuls of Nutella. You can download the AK special recipe from www.whatdayisitagain.co.uk/whatamiwriting

Phoenix is a city that has been hit by the hardest of pro’s over decades, it’s no stranger to peg abuse and as it’s kinda on the doorstep of Cali it’s a perfect place to go tripping. Years ago I might have said no, but since the web changed things it also changed the way I think about traveling and doing projects with riders. Together with the crew we started to plan a video series, we started to think about what we needed and we thought about a topic and a style and before we knew it we didn’t even care where we were going. I don’t think you should always care about where you go, just care about what you do there. - PR

Devonhorns

A great human being right there.

"We came from VHS, we adopted DVD and then we didn’t really know what to do with the web."

- Paul Robinson

Fencehop

After shooting this photo I did a quick google search for FENCE HOP BMX and found that this is not the only one. Strange that, I was sure it was the first.

I was sat on the curb and these fellas cruised past. The guy in the wheelchair looked at me and said “If you take my photo i'll break your fucking camera”. So I didn’t.

Its a rough day when even the shade is killing you.

Walkers

Crew did good, best bunch of people.

" I don’t think you should always care about where you go, just care about what you do there."
- Paul Robinson

Related Video

Alex Kennedy - Éclat Salvation

AK in AZ - More Info

Related Video

Devon Smillie - Éclat SALVATION

Patenice and BMX Salvation in the Dessert - More Info

Related Video

Bruno Hoffmann - Éclat SALVATION

Technical storm - More Info

Related Video

Dillon Lloyd - Éclat SALVATION

Getting BUCK in Arizona - More Info

Previous

Odyssey Vs. Miami - Photo Journal

Welcome to Miami! Sort of...

Related Content

Eclat Salvation Bruno Hoffmann Bmx Street
Play Button

Bruno Hoffmann - Éclat SALVATION

Technical storm

22 Apr 2016
Sam-Jones-portrait-glasgow

Randomizer - Sam Jones

Find out more about Eclat's Young Blood...

2 Mar 2015
Dillon Lloyd Eclat Salvation Bmx Street
Play Button

Dillon Lloyd - Éclat SALVATION

Getting BUCK in Arizona

29 Apr 2016
AK-croydon-2

Alex Kennedy: The Next Chapter

AK and Éclat team up

21 Jan 2015
Kilian-Roth-fakie-bars-to-street

Kilian Roth - Dealing With It

ACL hell...

3 Aug 2015
Street  Responsibilities  Gran  Canaria

Street Responsibility - When To Step In

Decisions, Decisions...

25 Feb 2016
Devon Smillie Eclat Salvation
Play Button

Devon Smillie - Éclat SALVATION

Patenice and BMX Salvation in the Dessert

15 Apr 2016
Eclat Product Screen

Productivity - Eclat 2016

Fresh as the newly fallen snow

15 Dec 2015
BMX videos vhs

Where's The Love? The Disposable Age of BMX

Stuart Fenton talks of fickle times in BMX and dreams of a VHS resurrection

17 Feb 2015
eclat team ECLAT Chile RS

Tales from the Front Line with Eclat in Chile

AK, Bruno, Burns, Stevie..... and the story behind those Riots...

16 Jun 2015
http://colonybmx.com.au/products/

Latest Content

C0 G Unj H b I4hqdefault
Play Button

MIR NG - "TAIWANS GOT IT"

DIG LOCALS

8 May 2025
Xz0 VK8 Pt2zshqdefault
Play Button

'CHICAGRE'

Grenoble, France

7 May 2025
Renato relapse thumb
Play Button

RENATO RANCSO - 'RELAPSED' | LUXBMX

Welcome To LUX!

5 May 2025
7 JQEG Vlz Iq Ahqdefault
Play Button

TOM MARSH - INTERVIEWS EP3 - BMX Direct Thailand

Scotland in Thailand

5 May 2025
It Hsd B Fav Qkhqdefault
Play Button

Dennis Enarson Game of Bike: Jason Watts Vs. Kevin Peraza

High level heaters at Clairemont

2 May 2025
Michael dickson x dig thumb
Play Button

MICHAEL DICKSON X DIG

Whip it real good

1 May 2025
HR55 De6 DEQ4hqdefault
Play Button

Sietse van Berkel - Thread - 2025

Signature style from one of the best.

1 May 2025
Zqqpc P1 Xpu Ehqdefault
Play Button

KINK - Best Of THIRTY Compilation

Choice cuts

1 May 2025
Lqi T5 W Wue Gkhqdefault
Play Button

Launch Box - Spring 2025 - A Profile Mixer

Spring season randomness

1 May 2025
Upa XUT1r Ctkhqdefault
Play Button

CONCRETE PARADISE

ft. Jack Hennicke, Willem Jorgensen & Kevin Bass

30 Apr 2025
Kx6 Pew BD2 V Ahqdefault
Play Button
Mt1 Zn6 N Go Uhqdefault
Play Button

Radical Sabbatical - NorCal Mix

Off the job training

28 Apr 2025

DIG Partner stores

More Features

Swampfest 2025 mcgrath 9

Photo Journal: Swampfest 2025

Mud, sweat and beers.

26 Mar 2025
Manny Kilpack Elf Handoff Ektar100 35

SHAWN 'ELF' WALTERS & THE MAKING OF 'DOUBLE OR NOTHING'

"As long as I’m healthy and into it, I see no reason to slow down."

17 Mar 2025
SS 2025 digbmx mcgrath 37

Simple Session 2025 – In Photos

Celebrating 25 years strong!

14 Mar 2025
Francina 03 RGB Raisa Abal

HIGH FLYERS - AN INTERVIEW WITH FRANCINA FERNANDEZ

"Little Francina would not believe everything that is happening now in my life."

13 Mar 2025
Jack Miller vans intrv leader

HIGH FLYERS - AN INTERVIEW WITH JACK MILLER

"One time I took the day off school and went to the skatepark and snapped my knee..."

24 Feb 2025
Yanosharches 1 sur 1

HIGH FLYERS - AN INTERVIEW WITH JANOSCH KLAUS

"My close friends inspired me the most."

21 Jan 2025
Will and NJ

BMX AFTER 30 - The Hard Dad Jam

"Watching old friends step into the unknown..."

8 Jan 2025
Mankind Catalog Cover jpg
2024 E FISE WOLVERHAMPTON 0009

E-FISE Wolverhampton - In Photos

6 teams and one untapped UK city

3 Oct 2024
KG drone shot

KEEPING IT LOCAL - 20 YEARS OF KELVINGROVE SKATEPARK

Happy Birthday to our local Glasgow park.

18 Sep 2024
Jamie Pipe Tribe

A Brave New World - The history of KHE Bikes, Part 2

Taiwan, a pornstar, and innovation in a can

18 Apr 2024
Dragon Higa gap to manual copy

PROJECT X

This is Project X - This is BMX

9 Apr 2024